Yotel to add Shoreditch outpost this Spring

Yotel has unveiled plans to take over the former East London Hotel, rebranding the property as Yotel London Shoreditch.

Slated to open April 2022, the 161-key hotel already incorporates some of Yotel’s minimalistic design features and facilities. As part of the conversion, the property will receive a light refurbishment to incorporate the brand’s signature design and technology features. As such, guests will be able to check-in in under a minute on self-service stations at Mission Control and will be able to use their mobile devices as SmartKeys.

Ideal for both business and leisure travellers, the hotel will feature several room types, from double and twins, to family and interconnecting rooms. Accessible via the high street and hotel lobby, the hotel will also feature its own bar, restaurant, and co-working space.

“Being able to secure two franchise deals in under three months is testament to the growing strength of the Yotel brand and its increased relevance in delivering low-touch high-tech hospitality experiences,” comments Hubert Viriot, CEO, Yotel. “We’re delighted to be working with institutional partners Crestline and Avelios, which once again showcases Yotel’s continued sophistication in working with established hotel owners and investors.”

Viriot adds: “As with Yotel Manchester, Yotel London Shoreditch contributes to the more than 1,200 keys in our UK portfolio and is testament to the continuation of our hotel conversion strategy as well as our expansion plans in the UK and Europe whether through franchise or hotel management agreements. We are looking forward to emulating this strategy in other cities around the world.”

Yotel London Shoreditch marks the group’s fifth city centre hotel in the UK, the fourth franchise property, the second UK hotel conversion and the nineteenth hotel in operation globally. The next outposts to open will be in Miami this Spring, followed by Yotel Geneva later in the year.