W Hotels Worldwide to make Dutch debut
Owned by STAG Europe BV, the hotel will be located on the Dam Square in the heart of Amsterdam, behind the Royal Palace and just steps from the city’s iconic canal district with its vibrant restaurants, bars and nightlife scene.
“We are proud to bring the W brand to Amsterdam as we continue to grow this contemporary, design-led lifestyle brand in primary markets throughout Europe and around the world,” commented Michael Wale, President at Starwood Hotels & Resorts, EMEA.
“The vibrancy and energy of Amsterdam combined with its strong cultural offering makes the perfect backdrop for the W brand, which will bring a new style of modern luxury to the Dutch hotel scene.”
Redefining luxury with its design, signature amenities and unique style, W Amsterdam will offer 169 guestrooms, including 10 suites and one Extreme Wow Suite – the brand’s interpretation of the Presidential Suite. Upon entering the hotel, guests will be elevated directly to the rooftop, where they can check-in and enjoy a cocktail in the W Living Room. The hotel’s rooftop restaurant and destination bar will provide unrivalled views over Dam Square and the city lights for guests and locals alike.
W Amsterdam will also offer 480m2 of ultra-modern meeting and event space, including two Great Rooms and two smaller meeting rooms. In addition, it will boast FIT state-of-the-art fitness centre and WIRED 24-hour business centre.
Guests will be offered the W brand’s Whatever/Whenever service philosophy that provides guests with whatever they want, whenever they want it, as long as it is legal. W Amsterdam will also boast a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion and music.
“We are delighted, proud and excited to be working with Starwood Hotels & Resorts on this prestigious project in Amsterdam,” added Liran Wizman, Owner and CEO of STAG Europe BV.
“With its exceptional reputation as an innovative lifestyle brand, W Hotels will further cement Amsterdam’s position as a world-class destination for international travellers and global jet-setters alike.”
The hotel will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The building will be re-imagined by award-winning practices Office Winhov of Amsterdam and Canada’s BK Architecture, including full restoration of historical elements combined with a new, contemporary design.
“Following the renovation and refurbishment of this landmark building, W Amsterdam will be a vibrant and energetic destination where guests and locals get together to mix, mingle and engage,” said Bram van der Hoek, Regional Managing Director of Europe Hotels Private Collection, owner-representative for STAG Europe BV. “We have no doubt that the hotel will become the number one choice for design conscious travellers in the city of Amsterdam.”
Following the successful debuts of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris, and most recently Verbier, W Amsterdam will become the seventh W Hotel in Europe joining a portfolio of 45 W Hotels around the world, and more than 20 in development.
“The W brand continues to be a key driver of growth for Starwood around the globe. This signing underscores our continued commitment to grow the W brand in primary markets and represents an important milestone in our overall development strategy,” said Bart Carnahan, Senior Vice President Acquisition & Development, Starwood Hotels & Resorts, EMEA.
