W Hotels has unveiled its newly reimagined West Coast flagship, in partnership with Trinity Investments and Oaktree Capital Management. 

Part of a multi-year brand evolution, W Hollywood officially ushers in the new era for the brand in North America.  

The new W Hollywood has been transformed according to the vision of Rockwell Group, inspired by the city’s rich history of film, music, palm tree-lined streets and shimmering prisms of light. 

The triple-height signature Living Room, which honors the fluidity of the surrounding hills and the textures and colors of Southern California, welcomes guests into the property. A secret garden-like oasis, the Living Room is adorned with undulating green velvet seating; an unexpected celestial, mirrored installation; a rounded staircase evoking the stepped topography nearby; and a conversation pit. The bar meanwhile sits under hundreds of translucent, bespoke acrylic rods and faces a monolithic, grand fireplace framed by 35 inch, 3D-printed concrete ‘drapes’. 

Behind the curved bar sits a retractable, bi-folding glass wall which opens to The Garden, a courtyard dressed with trees and native vegetation nestled around sun-toned banquettes, loveseats and mosaic terrazzo flooring in greens, pinks and browns. The setting will play host to a new, all-day dining option, The Patio. 

319 spacious guestrooms and suites are awash in blues, yellows and creams as well as Venetian plaster-inspired wallcoverings with metallic accents that amplify the warm California sunlight. Bespoke design elements are intentionally mismatched to embrace colour and tactile materiality, while curved seating areas, oversized encased window seats and custom light fixtures with cinema-inspired ribbed lens glasses allow for guests to work, relax or entertain in each room comfortably.  

The property’s rooftop, Wet Deck, now features two destination bars, Sunrise and Sunset. Sunrise is adorned in bright oranges, pinks and sand tones to create a relaxed and romantic environment that embraces and celebrates the California weather. Sprinkled around the pool, trellises and cabanas are artfully hidden behind sheer ombre drapes, with lanterns casting a soft glow. Two murals designed by Rockwell Group and painted by artist James Peter Henry meanwhile evoke the Southern California sunsets. 

In a nod to evolving guest priorities, W Hollywood has redesigned its signature gym, relocating it to a destination by the Living Room and adjacent to The Garden. With views of Hollywood Boulevard, the gym features an open, halo ceiling with lighting reminiscent of a night sky. The space is framed by blue and gold tones, natural wood and mirrored accents, setting the stage for a striking installation by Australian artist James Peter Henry, depicting marble gym equipment mounted atop a gold geometric design.  

“As we unveil the newly reimagined W Hollywood, this moment marks much more than just a transformation – it is a redefinition of our signature, untraditional approach to luxury,” says George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “This hotel was tailor-made for the modern traveler who craves authenticity, creativity, and a deep connection to the cultural fabric of Hollywood. We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale.”