With an architectural and design team including architect Rocco Yim, New York’s Yabu Pushelberg, Glyph of Toronto, Hong Kong’s AFSO, A.N.D. of Tokyo, and Kuala Lumpur’s DesignWilkes, the hotel will be a showcase of contemporary international style.

“We are delighted to introduce a design for W Guangzhou that is unique, bold and striking – and that will set the stage for an experience unlike any other in Guangzhou,” said Wei Li Liu, Vice President of Design & Technical Services for Greater China, Starwood Hotels & Resorts Worldwide, Inc. “When it opens, W Guangzhou will take the storied tradition of this city to the next level with its vibrant design, dynamic restaurants, fashionable nightlife and unique happenings that will surely appeal to both international jetsetters and locals alike.”

“The debut of the W brand in mainland China is a true milestone in our expansion into the world’s most vibrant and exciting destinations,” said Paul James, Global Brand Leader for W Hotels Worldwide, St. Regis, and The Luxury Collection. “The iconic design of W Guangzhou, combined with the hotel’s dynamic bars and restaurants and Whatever/Whenever service philosophy, will bring a new style of hospitality to this significant Chinese city.”

The 320-room property features a striking exterior by architect Rocco Yim of Rocco Design Architects Limited, developer of some of China’s most recognizable and iconic projects including Hong Kong’s International Finance Centre and Hong Kong Station. The building’s exterior has an asymmetrical shape with a sleek sheath of black glass punctuated by architectural cut-outs and bright glass highlights to weave a vibrant, modern palate.

The hotel’s major interior spaces and restaurant utilise multiple colors, innovative installations, bold lighting and dynamic textures to dramatically transition from one to another. The hotel bar will feature a four-story lit glass loft suspended from the side of the hotel with optical fiber strings of light cascading down the inside of the glass, creating a pulsating effect of light and energy that can seen from both the inside and outside the hotel.

Owned and developed by KWG Property Holdings and managed by Starwood Hotels & Resorts, W Guangzhou will join the ranks of a fast-growing portfolio of W Hotels in locations throughout Asia Pacific including Seoul, Hong Kong, Singapore, Maldives, Koh Samui, Bali – Seminyak, Taipei and Bangkok.
www.whotels.com/Guangzhou