Marriott International together with Ian Schrager and The Witkoff Group, Winthrop Realty Trust, New Valley LLC and Maefield Development has announced plans for a second Edition hotel in New York City.

Scheduled to open in 2017 and located in the heart of Times Square, the new hotel will follow the expected 2015 debut of Manhattan’s first Edition property located in the landmark Clock Tower building at 5 Madison Avenue. Conceived in collaboration with legendary hotelier Ian Schrager, Marriott International will manage the hotel under a long-term agreement.

Located at 701 Seventh Avenue, this will be the first hotel of this scale to be built in Times Square in over two decades. The hotel design will feature floor to ceiling windows with unobstructed views of Manhattan in 70% of the property’s 452 guest rooms. The Times Square Edition will be one component of a mixed use development which will feature 100,000ft2 of flagship retail, dining, entertainment and event space, as well an 18,000ft2 HD LED sign – one of the largest in the world. In keeping with the identity of Edition, Schrager will lead all creative design and positioning for the hotel, as well as the entertainment programming offered within the property.

“New York is one of the most important destinations in the world, and we are delighted to have secured yet another iconic Manhattan location for our second Edition hotel in the city,” said Arne Sorenson, Marriott’s president and chief executive officer.  “Following the hugely successful opening of The London Edition last year, we couldn’t be more excited about the potential for this brand,” said Sorenson. “The Witkoff Group is an ideal partner for a project of this magnitude and we are thrilled to be working together.”

“We are excited to team up with Marriott International, Ian Schrager and our partners to complete the most significant new development in Times Square in a number of years,” stated Steven Witkoff, Chairman and CEO of The Witkoff Group. “In addition to introducing the extraordinary Edition brand to Midtown, the project will feature a significant amount of prime retail space in one of the world’s most trafficked and successful shopping districts.”

Most recently, The London Edition opened to rave reviews. The modern and luxurious hotel opened this past September in the historic building formerly known as the Berners Hotel, located in the city’s Fitzrovia neighborhood. Future Edition hotels are planned for Miami Beach (2014), New York City (2015), Abu Dhabi (2015), Gurgaon, India (2015), Sanya, China (2015), Bangkok (2016) and West Hollywood (2017).

www.marriott.com