The Luxury Collection debuts in South Korea

The Luxury Collection has celebrated its brand debut in South Korea with the opening of Josun Palace, a Luxury Collection Hotel, Seoul Gangnam.

Originally built in 1914 as one of Korea’s first luxury hotels, the hotel is located in Gangnam, one of Seoul’s most vibrant and energetic districts.

“We are delighted to mark the milestone expansion of our Luxury Collection brand into South Korea with the opening of Josun Palace, a Luxury Collection Hotel, Seoul Gangnam,” says Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International. “The opening of our newest gem further diversifies our exciting collection of hotels in South Korea, offering unique experiences to our discerning guests.”

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam celebrates the heritage of the first opulent hotel in Korea, the century-old Chosun Hotel, once an iconic landmark in the heart of the city.

Designed by renowned architectural team Humbert & Poyet of Monaco, Josun Palace combines sophisticated, modern aesthetics with timeless Korean design elements such as strong lines and bold geometric patterns.

Awakening the senses from the moment of arrival to departure, Josun Palace also features a signature fragrance, ‘Lasting Impression’ throughout all its spaces, evoking the mystery and elegance of incense.

“Seoul is a vibrant and culturally rich city, making it a natural fit for our expanding footprint as we continue to offer our global explorers captivating home bases from which to explore all corners of the world,” explains Philipp Weghmann, VP and Global Brand Leader for The Luxury Collection. “Josun Palace will draw on its storied legacy, and we’re delighted to offer our guests distinctive design and exceptional service as they discover this magical destination.”

Each of the hotel’s 254 rooms and suites offer views overlooking Seoul and are furnished with the latest amenities such as toiletries and bath amenities by The Luxury Collection’s signature ‘Le Chemin’ line by BYREDO, as well as a specialised private bar for guests who enjoy crafting their own cocktails and other drinks in-room.

Josun Palace offers guests five elevated, on-site food and beverage options. For authentic modern Cantonese fine dining, The Great Hong Yuan serves curated seasonal menus, while new Korean contemporary food is showcased in the bright and airy spaces of Eatanic Garden.

Constans serves local and international menu favourites, while the 1914 Lounge & Bar honours the modern cultural heritage of the old Chosun Hotel, which played host to distinguished guests in the early 20th century. The bar serves tea and light meals in the afternoons and elegant cocktails and classic spirits in the evening with its nine-meter-high glass windows framing views of the city. Josun Deli the Boutique serves delicious, freshly baked pastries and cakes, along with gourmet coffee and tea for an afternoon treat.

Meanwhile, the Josun Wellness Club features a heated indoor pool and a deck area with panoramic views over the Gangnam skyline. A fully equipped fitness centre with the latest cardio and resistance training equipment allows guests to maintain their fitness routines during their visit.

Bespoke function rooms and facilities including The Great Hall are also available for hosting events.