The Hoxton has unveiled plans to add seven more properties to its European portfolio, with hotels set to open in Brussels, Amsterdam (second hotel), Berlin, Edinburgh, Vienna and Dublin by early 2024. The announcement precedes the brand’s fourth London opening in Shepherd’s Bush this December.
The Hoxton’s upcoming expansion reflects the strong bounce back it has seen since the challenges of the pandemic, with many of its operating properties hitting pre-pandemic levels and making record-breaking restaurant revenue.
Shepherd’s Bush | December 2022
Shepherd’s Bush marks the fourth Hoxton in the brand’s hometown of London. Located on the north end of Shepherd’s Bush green, the hotel will have 237 playfully-designed bedrooms, Thai-Americana restaurant Chet’s, a large open lobby with vintage seating and cosy corners, a central wraparound bar and terrace, a standalone sustainably-minded retail store that will serve the community with refillable products, and The Apartment meeting and events space. Local art and design collaborations throughout the hotel celebrate the area’s creative neighbours as well as giving them a place to meet and hang out.
Brussels | Spring 2023
Occupying a brutalist-style tower building and the former European headquarters of IBM, The Hoxton’s Belgian debut will feature 198 ‘70s inspired guestrooms; a lofty double height lobby, bar and restaurant; a rooftop bar and terrace with standout city views; and The Apartment meeting and events space. The building will also be home to Working From_, The Hoxton’s co-working brand, occupying four floors of the building, with open desks, studios, breakout spaces, and communal pantries on each floor.
Amsterdam | Spring 2023
Following the success of The Hoxton’s arrival in Amsterdam in 2015, the brand is set to return in Spring 2023 with a second property in the Eastern Docklands district. Ennismore Design Studio has collaborated with Nicemakers, a local design studio who visualised The Hoxton’s original Amsterdam hotel, to transform the iconic Lloyd Hotel. The building has been a landmark in Amsterdam since 1921 and holds a rich and layered history, which will be honoured and reflected throughout the design process. The transformation will breathe fresh life into the building, embracing and elevating its original and listed architectural details, such as the stained-glass windows, timber panelling, wooden floors and tile setting out inspired by German Brick Expressionism, marking an exciting new chapter for the landmark building. The hotel will boast 136 bedrooms including a handful of new ‘Biggy Bunk Up’ category rooms with bunk beds; a light and airy ground floor lobby and restaurant; a large outdoor terrace; and The Apartment meeting and events space.
Berlin | Summer 2023
Located in Charlottenburg, a neighbourhood loved for its eclectic dining scene and antique stores, The Hoxton will occupy a former hotel, which Ennismore Design Studio will completely transform, taking inspiration from the neighbourhood, which was at the heart of the city’s creative rebirth during Berlin’s Golden 1920s era. The Hoxton, Berlin will comprise 234 guestrooms in varying sizes, each with Art Nouveau-inspired forms, expressive design details and soft, faded tones; an open lobby, cocktail bar, restaurant, and coffee shop; and The Apartment, a 1920s parlour-inspired meeting and events space.
Edinburgh | Summer 2023
Growing its UK footprint, The Hoxton will open in Edinburgh in summer 2023, coming as an exciting addition to Haymarket and the city’s hospitality scene. The hotel’s 211 rooms will be split on either side of the street, spread across 10 stitched-together townhouses, with Georgian features that Ennismore Design Studio have used as a backdrop to a design scheme that embraces block colours, subtle textures and locally sourced materials. In addition to the hotel’s guestrooms, the Edinburgh outpost will feature three ‘Hox Homes’: three-bedroom self-contained apartments that offer guests full flexibility and long-stay accommodation — a popular demand in a city that sees huge waves of tourism with events such as Fringe. The hotel will also include a lobby, restaurant, and large event spaces and a gallery.
Vienna | Late 2023
The Hoxton, Vienna will be situated in Stadtpark within a striking 1950s modernist building which served as the former headquarters of Austria’s Chamber of Commerce. This history will be reflected in the design, with Ennismore Design Studio working to restore and reclaim original features of the building, incorporating inspiration from its history and local streets into their design process. The hotel will have 196 bedrooms, a spacious lobby and coffee bar; a restaurant and terrace; rooftop bar and pool; a basement speakeasy; and The Apartment meeting and events space. It will also be home to events auditorium, which is a first for The Hoxton and will be a new home for live entertainment in Vienna.
Dublin | Early 2024
For the brand’s Irish debut, The Hoxton will restore Dublin’s former Central Hotel and its iconic Library Bar, taking inspiration from the original designs and legendary stories to kick off an exciting new chapter for the red-brick heritage building. With a prime location on Exchequer Street, The Hoxton promises to be an exciting new destination for locals and visitors, with rich cultural collaborations, warm and welcoming open spaces and standout food and drink. Once restored, the hotel will have 129 rooms, an open lobby, café and wine bar, restaurant, and a late-night music venue — another first for The Hoxton brand.
