The Hoxton Florence opens its doors
The Hoxton Florence has opened its doors, marking the brand’s second hotel in Italy.
The new opening comprises 161 rooms split across two buildings: a 16th-century late-Renaissance palazzo with its original façade and vaulted arcade, and a 1980s Andrea Branzi-designed building that serves as a modernist juxtaposition, with its timber slatted façade and minimal, linear architecture.
Ennismore’s AIME Studios are behind the property’s design, having carefully transformed the hotel from a former palatial residence, which was originally built during Florence’s late Renaissance era for the esteemed Ricasoli family. The building still features Renaissance elements throughout, such as an outdoor arcade encircling the courtyard, lime-washed walls and original frescoes dating back to 1611.
The two buildings celebrate historical grandeur and the evolution of Florentine glamour, with a striking mix of vibrant colours, bold patterns and opulent finishes. Spaces are adorned with bespoke designs and vintage pieces, championing unique Italian craftsmanship layered with home comforts.
The hotel’s guestrooms are split across the two buildings, with unique design schemes reflecting each, and are connected by a lush, landscaped courtyard complete with a fountain, which also serves as an outdoor dining area.
In the main building, the bedrooms bring to life a modern reinterpretation of the Renaissance movement, with references to the geometries and motifs of classical Florentine architecture featuring alongside Mid-Century Italian-inspired design details.
Embracing the buildings’ original structure, some rooms offer views of the Duomo, whilst some have large terraces with outdoor bathtubs, and others are dual level with a spacious lounge and spiral staircase.
The colour palette is inspired by the tricolour marbles of the Duomo, while headboards nod to the façade of the Santo Spirito church. Striking flamestitch motifs can be found on the curtain edges and corridor carpets, with a nod to the Medici family, who influenced its creation.
The Branzi building, constructed in the 1980s, was designed by Florentine architect and designer Andrea Branzi, founder of Archizoom, who later went on to form part of the postmodernist Memphis Group. The building draws on Archizoom design narratives, with guestrooms a celebration of bold, bright colours, clashing prints and exotic materials, with standout pieces including asymmetrical colour blocked wardrobes and monochrome striped table lamps.
The Hoxton Florence introduces a new accommodation category named House – a self-contained three-bedroom, four-bathroom apartment with its own kitchen, dining area, lounge, outdoor terrace and private entrance.
The property will comprise multiple F&B venues, including Mediterranean restaurant Alassio, where interiors nod to the beachside town of Alassio, with vaulted ceilings, Italian artwork, vintage posters, Murano chandeliers and mixed marbles.
Enoteca Violetta meanwhile is a laidback, neighbourhood wine bar complete with floor-to-ceiling wine cupboards. Nestled beneath the venue is La Riserva, a hidden tavern in the basement for private dining, tastings and masterclasses.
