The Hoxton, Vienna has opened its doors, finding home within a marble-clad Modernist landmark building.
AIME Studios is responsible for the interiors, which are inspired both by Carl Appel’s Mid-Century aesthetic and the Wiener Werkstätte movement. The architectural heritage of the Appel-designed 1950s building served as a key starting point for the hotel’s interior design scheme, which pairs Mid-Century Austrian design flair with The Hoxton’s signature warm, layered style.
The 196 guestrooms, available in classic Hox categories, show references to early 20th century Austrian design, from geometric patterned curtains influenced by Wiener Werkstätte fabrics, to the statement ruched headboards inspired by architect Adolf Loos’ inimitable style. Local photography and 1950s-inspired art rests on the walls, alongside bold painted ceilings, warm wooden accents and parquet flooring. Bathrooms feature cool blue or glossy black tiles, warm wooden trims, grey terrazzo tiled floors and chrome fixtures.
Public spaces such as the lobby continue with the same design aesthetic. The light-filled, double-height lobby is framed by original travertine-clad walls and terrazzo flooring, and dressed with ruby red sofas, statement 1950s-inspired armchairs, lush greenery and Mid-Century lighting. A dramatic back-lit staircase to the rear of the lobby adds a touch of drama to the space, which was formerly home to the Austrian Chamber of Commerce.
Sterling Art have curated artwork throughout the public spaces and guestrooms, with a different focus for each space. A bespoke abstract botanical piece by Austrian artist Rini Spiel demands attention in the lobby, while an oil painting of the Konzerthaus facade by local artist, Rudolf Fitz, is another hero piece. The Hox Gallery – a dedicated space to showcase local emerging talent, gracing the walls of the grand central staircase – will open with local contemporary artist Ju Schnee, who draws inspiration from AI and augmented reality for her oil paintings.
The Hoxton, Vienna offers multiple food and beverage venues, including Bouvier, a relaxed modern bistro. Brought to life by Ennismore’s Carte Blanched studio, with a menu curated in partnership with Jeremiah Stone and Fabián von Hauske Valtierra, Bouvier is a bold space with a checkerboard terrazzo floor, deep red wall panelling and an open kitchen. Retro advertising posters hark back to iconic New York culture, while locally-sourced vintage pieces pay homage to the restaurant’s immediate surroundings. Launching at the front of the property just in time for spring, Bouvier’s sprawling, 70-cover terrace is complete with fringed parasols, tiled table-tops and greenery.
The hotel also features an underground cocktail bar, Salon Paradise, where interiors are inspired by traditional 1950s speakeasies. A vintage 1920s Hoffmann Konzertklavier piano stands centrestage, accompanied by a burl-timbered bar, aged leather banquettes and hand-written postcards dating to the Prohibition era. Up on the hotel’s roof meanwhile, Cayo Coco showcases a tropical-inspired design that pays homage to the golden age of travel to Cuba. A saffron-hued Bauwerk corridor and red and black checkerboard floor lead into the main restaurant space, which is dressed with bespoke rattan furniture. Bright blue ceramic-tiled columns add energy to the space, while bright, bold artwork captures the spirit of Havana.
The Hoxton, Vienna will also house the brand’s grandest event space to date, The Auditorium. The 143m² space is complete with tiered cinema-style balcony seating, striped walls, electric blue drapes, a large floor space that can be set up in a number of ways, as well as a dedicated street entrance and two bars. Classic 1950s cinema culture heavily inspired the nostalgic feel of the space, where bold colour-blocked ceilings contrast with burl timber accents, a patinated metal bar front, vintage chandeliers and heavy velvet drapery.
