The Hoxton announces second Amsterdam opening
The Hoxton has announced its second opening in Amsterdam, located in the city’s Eastern Docklands neighbourhood.
Breathing new life into a century-old building originally built by the Royal Dutch Lloyd Shipping Company, The Hoxton, Lloyd Amsterdam will honour the building’s heritage while embracing the laid-back spirit that defines its location.
Ennismore’s Aime Studios are at the helm of the 136-key hotel’s design, in partnership with local firm Nicemakers. Striking a balance between honouring the building’s Art Deco roots and embracing the youthful energy of the Eastern Docklands, a careful layered aesthetic combines original period features like striking stained-glass windows and intricate tiling with bold tones and playful, geometric patterns.
Guestroom interiors see a warm palette of corals, reds and ochres juxtaposed against cool blues and greys – a playful nod to Lloyd’s shipping connections. New concept guestrooms meanwhile include the top-floor Tower Room; the Tune Room, complete with grand piano; and the Gather Room, a wood-panelled suite ideal for celebrations.
Neighbouring gallery Bisou has installed the hotel’s all-Dutch artwork collection, while the Hox Gallery will be curated in partnership with local creative collective Stitching Kunstwerk Loods6. The hotel’s exterior is also a platform for artistic expression, with dedicated space for large-scale murals that will be created by some of the city’s leading street and graffiti artists.
A cosy, open-house lobby welcomes guests into the hotel, which also houses destination restaurant Breman Brasserie, standalone cocktail bar, Barbue, and a terrace.
