The House Collective sets sights on Japan
Swire Hotels has signed an agreement for a new luxury hotel in Tokyo under The House Collective brand, forming part of a mixed-use development designed by Snøhetta.
Set in the fashionable and vibrant neighbourhood of Shibuya, the as-yet unnamed House due for completion in 2027 will be the first outside China; a notable milestone for the brand which marks the start of a new phase of expansion.
Launched in 2008, The House Collective creates and manages distinctive hotels, each uniquely imagined and inspired by its location – from Beijing’s prominent art scene, Shanghai’s high fashion style, Chengdu’s tea and tranquillity, to the bright lights of Hong Kong – with distinctive design, exceptional culinary experiences, and individualised hospitality.
For the new outpost, The House Collective will work with Tokyu Group and LCRE, pooling their established market presence and understanding with The House Collective’s experience in operating world-class luxury hotels, to create a unique and exciting new destination. Standing for modernity, social vibrancy and luxury, the choice of Tokyu Group and LCRE as partners was a natural fit for The House Collective which puts elevated experiences, people, and places at its core.
Located in an area steeped in history and recognised around the world for its shopping and fashion, the House will be a peaceful retreat from the bustling thrum of the city and offer high-end shopping from world-leading designer brands, art, culture, as well as elevated experiences within the wider luxury development.
Occupying the site of the flagship Tokyu Department Store, the 117,000m2 development will bring together a potent combination of luxury and high-quality retail, contemporary luxury hotel, luxury residences, as well as art and cultural experiences to the vibrant Shibuya district for the very first time. With sustainability in mind, this project aims to meet the ambitious sustainability goals of the Tokyu Group and LCRE by obtaining international certifications.
“Witnessing the growth of The House Collective is an extremely proud moment for us as we look to expand into new cities throughout the Asia Pacific region,” says Swire Hotel’s Deputy Chairman Toby Smith. “We’re delighted to be able to bring our distinctive design and people-first approach in hospitality to Tokyo. Our partners Tokyu Group and LCRE, share our vision of creating a new and vibrant guest experience which, with the opening of our new House will offer world-class hospitality for both locals and visitors to Tokyo.”
Mathieu le Bozec, Managing Partner of L Catterton Real Estate, comments: “With Swire and The House Collective, we work with one of Asia’s most sophisticated and luxurious hoteliers and are delighted to introduce a new standard of contemporary hospitality to Tokyo.”
