The Hollywood Roosevelt gets revamp
The Hollywood Roosevelt has unveiled a brand new design, starting with the $25 million renovation of the iconic tower. Built in 1927, the tower features rooms designed by Yabu Pushelberg.
The poolside F&B outlet is also set to undergo a full rebranding, with owners David Chang and Goodwin Gaw appointing long-time hotel collaborator Brett Blass as Chief Operating Officer to lead the repositioning efforts of the new look property. Blass will also oversee the duo’s new management company set to be announced later in 2016.
“The Hollywood Roosevelt’s reputation as an iconic, one-of-a-kind lifestyle hotel has been forged with distinction in Hollywood’s history,” commented Blass. “It’s an exciting time for the entire hotel team and for Los Angeles – our stunning guestroom renovation celebrates this landmark hotel’s character, charm and Hollywood roots while making us all very enthusiastic for the future ahead.”
Yabu Pushelberg’s revamp features a palette showcasing subtle textures, leathers, and soft grey tones with persimmon-red accents. The new design maintains the integrity of the hotel’s Spanish Colonial roots, but with a modern twist. Under the new management direction, the hotel will continue to maintain the individuality that has allowed it to forge a distinctive place in Hollywood history for nearly 90 years, while revitalising its storied past.
The Hollywood Roosevelt Hotel has long been a meeting spot for both the well-heeled Hollywood set and creative industries. Spaces within the hotel such as the Library Bar, prohibition-era style cocktail lounge and handcrafted bowling alley the Spare Room draw creatives for the intimate and picturesque surroundings, acting as a welcome respite from the bustling neighbourhood.
Offering 298 guestrooms and suites, guests can choose from a variety of accommodations ranging from poolside cabanas to the new-look Tower Rooms with stunning views of the city and Hollywood Hills.
From secret spots to the vast rooftop, the hotel boasts something for every mood or celebration, as well as featuring one of Hollywood’s most cherished oases: a palm tree encased Tropicana Pool. In 1988, famed British painter David Hockney completed a multi-million dollar mural painted on the bottom of the Tropicana Pool, which has since been hailed as one of Los Angeles’ greatest artistic and architectural marvels. Both the hotel and the pool have been designated Historic-Cultural Monuments by the City’s Cultural Heritage Commission.
The hotel’s rich history began in 1929 when it hosted the inaugural Academy Awards. Over its almost 100 years it has welcomed illustrious icons, from Clark Gable, Carol Lombard, Shirley Temple, Charlie Chaplin and Marilyn Monroe who resided there, to Prince, Brad Pitt and Angelina Jolie. Today, the hotel is still buzzing with industry executives and talent, and stands as a landmark attraction and popular destination for locals and tourists from around the world.
