The Chelsea Townhouse unveils transformation

The Chelsea Townhouse by Iconic Luxury Hotels has opened its doors in the heart of Chelsea. Formerly the Draycott Hotel, the 36-key property has undergone an extensive transformation, designed to embody the feel of an elegant private home. 

Sitting on Cadogan Gardens, The Chelsea Townhouse is set across three Queen Anne-style, Victorian red-brick townhouses, each connected by staircases and hidden corridors. Gary Kellett Architects was appointed to oversee the restoration, injecting new life into the property whilst respecting its history. Heritage fixtures such as marble fireplaces and ornate crown mouldings, antique-style artwork and trinkets from around the world find home across the hotel, married with restored furniture from the original hotel. 

The Chelsea Townhouse is home to 36 guestrooms, ranging from suites to apartment-style guestrooms. Several Garden Suites offer direct access onto Cadogan Gardens, with some named after renowned botanists who once roamed the streets of Chelsea.

“We are pleased to introduce The Chelsea Townhouse, our latest venture that follows the success of its two London sister properties 11 Cadogan Gardens, and The Mayfair Townhouse,” says Andrew Stembridge, Executive Director of Iconic Luxury Hotels. “At Iconic Luxury Hotels, our hotels embody the spirit of the iconic address and neighbourhood they are located in. The Chelsea Townhouse is no different – it is the spirit of residential Chelsea, tucked behind one of the most exclusive shopping districts, Sloane Street. Guests will feel as if they are in a private townhouse of a very elegant friend, nestled away from the bustle of the city amongst lush gardens and towering treetops. In a time when larger internationally owned hotels are sweeping the city, we’re excited to bring to life a truly independent property with an authentic story to tell.” 

A relaxed “dining salon” on the ground floor is open throughout the day, serving up food from an all-day menu. A host of additional amenities are available to the hotel’s guests, including access to the private Cadogan Gardens, a library and a discrete meeting room.

CREDITS
Photography: © Will Pryce