SWG3 and partners Stallan-Brand have received planning permission for a new hotel project in Glasgow’s Clydeside.

Glasgow City Council has approved plans for the 142-bedroom hotel to be built at the corner of Eastvale Place and Sandyford Street, bolstering the local hospitality scene and creating more than 100 new jobs.

SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and architectural practice Stallan-Brand, are the leading forces behind the development. 

Marking the culmination of almost 20 years of investment in the local area, the building will comprise two restaurants, two bars, co-working spaces, a gym, movement studio and a rooftop terrace. The hotel will establish a vibrant focal point for the city’s creative community, with a range of studio spaces also on offer.

As champions of Glasgow’s City Plan, which prioritises investment to enhance the city’s waterfront and river corridor, SWG3 is affirming its commitment to transform its home – an industrial backland that once supported a shipbuilding economy. The hotel also represents a further phase of the GRID (Glasgow Riverside Innovation District) initiative, aimed at promoting industry and innovation across the communities close to the riverside immediate to SWG3.

“In a hotel landscape dominated by international brands, it is a rare privilege to be able to develop a hotel product that is truly of its place,” says Robertson. “Our plan is to resolve a space which responds to its unique location, whilst resonating with the local community and delivering a range of benefits. A hotel by Glasgow; for Glasgow, if you like.”

Paul Stallan, Creative Director of Stallan-Brand, adds: “Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative, the hotel will also contribute to the ongoing success of Glasgow’s ‘Hydro Effect’ which has seen the city become a global magnet for major music and conference events. As a ‘hotel for music lovers’, the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.”