Starwood opens Aloft Liverpool
Starwood Hotels & Resorts has announced the opening of Aloft Liverpool, the second Aloft hotel in the UK.
Located in central Liverpool in the 110-year old Royal Insurance Building, Aloft Liverpool is an adaptive reuse project breathing new life into this historic building. Delivering urban-influenced design and an energetic guest experience, the hotel will feature 116 loft-like guestrooms and the W XYZ bar.
The opening of Aloft Liverpool is the culmination of an £18 million investment project to regenerate and preserve Liverpool’s historic Grade II listed Royal Insurance Building. The development has been led by Ashall Property who worked alongside Liverpool City Council and English Heritage to transform the building.
Mark Ashall, Director of Ashall Property, comments: “The opening of the Aloft is the culmination of four years’ work on the project by Ashall Property and our development team. We are proud to have completed a stunning renovation of one of Liverpool’s most iconic buildings, which has seen it being taken off the ‘at risk’ register and brought back into productive use. This has been a very challenging project and we would like to record our appreciation to Liverpool Council and all the other parties who contributed to its successful conclusion.”
Aloft Liverpool boasts urban-inspired spacious rooms, featuring the brand’s signature loft-like ceilings of nearly three metres high, oversized windows and plush platform beds. Facilities include large walk-in showers with rainfall showerheads and complimentary Bliss Spa bath amenities, as well as Wi-Fi throughout the hotel and in the lobby aimed at the next generation of global travellers.
Recreational facilities include Re:charge fitness centre, open 24/7, Re:fuel by Aloft, a one-stop, 24-hour grab-and-go food and beverage area, pet-friendly programme Arf, where pets can enjoy a stay with complimentary treats and toys, and a suite of five Tactic meeting rooms equipped with state-of-the-art audio, visual, plasma TV and complimentary Wi-Fi. The W XYZ bar allows hotel guests and locals alike to enjoy seasonal cocktails and catch up-and-coming music acts that are part of Aloft’s signature Live at Aloft Hotels music events.
Brian McGuinness, Global Brand Leader, Aloft Hotels, comments: “As Aloft continues its incredible growth momentum around the world, we’re thrilled to bring the energy of the brand to the vibrant city of Liverpool. Aloft has a longstanding passion for supporting up-and-coming music talent and we’re thrilled to offer an exciting destination to showcase local rising acts in this world-class music city.”
Colin Bennett, Area Manager UK & Ireland, Starwood Hotels & Resorts adds: “Aloft is enjoying tremendous global growth fuelled by the enthusiasm of travellers who want great design and a fresh, fun atmosphere. Aloft Liverpool perfectly illustrates how we can transform a once derelict, historic building, into a world-class hotel and bring new life into the local area. We are extremely proud of what has been achieved and feel confident that both the local community and visitors to Liverpool alike will embrace the transformation of this much-loved building.”
