Starwood Hotels & Resorts to debut in Liverpool with Aloft
Created to shake up the ‘staid and traditional’ mid-market hotel sector, Starwood said Aloft was redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience at an affordable price point. Located in the city’s heritage centre, Aloft Liverpool will mark Starwood’s debut in the city when it opens in 2014.
“Together with North John Street Op Co. and Ashall Property we are delighted to debut our first Starwood hotel in Liverpool,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. “We see great opportunities to grow our Aloft portfolio in markets such as the UK where there is a strong demand for affordable yet stylish, cutting-edge hotel brands.”
Director of Ashall Property Mark Ashall said: “Ashall Property is both excited and proud to have the opportunity to regenerate and preserve the great heritage of this Grade II listed building and provide Liverpool with a vibrant, design-led hotel complete with restaurant and meeting space.
“This signing is the culmination of two years of dedication and we remain indebted to Liverpool City Council for assisting with this project from the outset and to English Heritage for their continuing support.”
Operated by BDL Management, the 116-room Aloft Liverpool will be in the renovated Royal Insurance Building, a historic Grade II listed landmark with outstanding architectural value, which is located in the city’s central business district. Guests of the hotel will have easy access to nearby Liverpool One, one of UK’s largest shopping centres and a great number of offices, retail shops, bars and restaurants in the immediate vicinity.
Guestrooms will feature the brand’s signature high ceilings, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary Bliss Spa products. The hotel will also boast the re:mix lounge and wxyz bar. A re:charge fitness centre and re:fuel deli will also be on offer. Five creative spaces equipped with the latest audio-visual hardware will also be available.
A vision of W Hotels, the Aloft brand has garnered high guest satisfaction scores since its launch in 2008, and now has 60 hotels in 10 countries.
