Starwood Hotels & Resorts Worldwide, Inc. has announced the opening of Element Harrison – Newark, the brand’s second hotel in New Jersey. Featuring 138 stylish, sustainable rooms and a light-filled atmosphere designed to fuel a life in balance and on the move, the new Element is owned by Harrison Hotel 1, an entity of Ironstate Holdings, LLC and The Pegasus Group, and managed by Crescent Hotels & Resorts.

Minutes from Manhattan, Jersey City and Newark via the adjacent PATH Station and five miles from Newark International Airport, Element Harrison – Newark offers easy access to the area’s myriad cultural, recreational, dining and entertainment pursuits.

“Element Harrison – Newark is an exciting addition to the Element portfolio and will provide a smart, sustainable lodging option for travellers to the bustling Newark metropolitan area,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “On track to double its portfolio in the next two years, Element offers guests a bright, energising environment that’s conducive to both work and play, as well as a line-up of innovative brand-led programming.”

Designed by progressive New York architectural firm HWKN, the new hotel features a distinctive façade that tips its hat to the innovative thinking of the Element by Westin brand. By creating a trompe l’oeil effect (trick of the eye), HWKN toyed with the building’s form – creating the playful illusion that each window is three-dimensional.

The stylish, sustainable rooms and suites at Element Harrison – Newark feature a fluid design of modular furniture, flat-screen televisions, large desks with open shelving, custom-designed closets and original artwork from local artists. Rooms will also offer fully equipped kitchens and the signature Heavenly Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet.

Other brand signatures include a state-of-the-art, 24-hour fitness centre, indoor pool, and a 1,500ft2 meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customised to meet any business or social needs.

Element Harrison – Newark was developed by Ironstate Holdings, LLC and The Pegasus Group as part of the Partnership’s larger, mixed-use development that will ultimately comprise 2,600 luxury residential residences and 80,000ft² of street-level retail space, the first phase of which has already been completed. A hotbed of activity and investment, Harrison is also benefitting from a $256 million upgrade of the PATH Station by the Port Authority of New York and New Jersey.

“The opening today of Element Harrison – Newark is a landmark moment as it helps advance Harrison’s growth as a stand-alone, well-balanced urban destination that’s also a great launching point for excursions to Manhattan and other New Jersey Gold Coast locations,” said Michael Barry, President of Ironstate Holdings, LLC. “Starwood’s forward-thinking Element concept is a great complement to our broader vision for Harrison and reflects the national interest and significant financial investment the area continues to garner.”

“We are delighted to partner with Starwood Hotels to introduce its popular Element brand to this new entertainment destination in the area,” said Michael George, CEO of Crescent Hotels & Resorts. “One of the industry’s most innovative brands, Element appeals to business and leisure travellers with its emphasis on clean, sustainable living.”

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings.

www.starwoodhotels.com