Starwood Hotels expands Element
Starwood Hotels and Resorts has announced the launch of its eco-incubator Element brand in the Netherlands.
The opening of Element Amsterdam marks the second Element hotel in Europe, following Element Frankfurt Airport Hotel that opened in 2014.
Offering an eco-sensitive, bright, modern design, the hotel is located in the Zuidas area of Amsterdam. Extensively redeveloped, the hotel has been transformed from a former office building at the Gelderlandplein shopping mall.
“Together with Bari Gruppe, we introduced the Element brand into Europe in 2014 with Element Frankfurt Airport Hotel, shaking up the traditional extended stay experience for healthy active global travellers. We are thrilled to expand our collaboration with the debut of our second Element Hotel,” says Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa & Middle East: “Element Amsterdam offers a fresh new option for travellers who want a bright, energizing environment, great design and everything they need for smart, sustainable living.”
Element Amsterdam features 160 studios and suites, all featuring a fully-equipped kitchenette, flexible living space, the signature Westin Heavenly Bed and spa-inspired bathroom. The hotel’s two restaurants My Place and Carrots &Co. focus on sustainable ingredients and provide a range of healthy options throughout the day. Meanwhile, the grab-and-go gourmet food pantry, open to guests 24-hours a day, allows guests to buy everything needed to make delicious meals in the comfort of their guestrooms.
“We are delighted to open a second Element Hotel in Europe and to work with Starwood Hotels & Resorts once again,” Marco Bari, Managing Director & CEO, Bari Gruppe GmbH & Co. KG adds: “One of the industry’s most innovative brands, Element appeals to business and leisure travellers with its emphasis on clean, sustainable living and long-stay accommodation.”
Element Amsterdam also boasts a 24-hour fitness centre, two meeting rooms and a business centre. Guests also have access to Element’s complementary bikes and Wi-Fi facilities. The hotel will also feature SPG Keyless – the industry-first keyless entry system – enabling guests to use their smartphone or Applewatch as a room key.
“We are thrilled to introduce Element to the vibrant and forward-looking city of Amsterdam—an ideal fit for the brand,” comments Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands: “On track to more than double its global portfolio in the next three years, Element fills a much-needed niche in the market and caters to travellers who seek a smart and sustainable experience when they are on the move.”
As the first major hotel brand to mandate that all properties pursue sustainable certifications, Element is recognised as an industry leader in the eco-space and offers travellers a reimagined interpretation of the traditional hotel experience with natural light, modern design, healthy options and eco-minded sensibilities.
