Starwood expands presence in Brazil with Sheraton da Bahia Hotel, Salvador
“We are thrilled to expand our portfolio of Sheraton hotels in Brazil and partner with GJP Hotéis & Resorts to open our first hotel in Salvador, one of the country’s most important cities,” said Osvaldo Librizzi, Co-President of Starwood Hotels & Resorts Americas.
“This additional hotel in Brazil, highlights our distinctive positioning in this fast-growing market and the strength of the Sheraton brand in the upper upscale hotel segment.”
The hotel will feature 284 guest rooms – including 16 suites, two restaurants, spacious work out space, a spa with a salon and sauna, swimming pool, business center, and a large meetings and event facility comprising more than 27,000 square feet of flexible space with capacity for over 400 people. The lobby will house the brand’s signature social hub, the Link@Sheraton experience with Microsoft.
“This is a historic time for the Sheraton brand,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels. “Brazil is now a powerhouse economy whose prominence around the world will be permanently established with the upcoming World Cup and Olympic Games, and Sheraton is thrilled to expand its presence there during these exciting times.”
The hotel is currently undergoing a meticulous renovation that will preserve its façade and prominent works of art, including the grand murals by Genaro de Carvalho picturing local festivities from Bahia, protected by the Institute of Arts and Cultural Heritage of Bahia State, and large murals by renowned Argentine artist Carybé.
Starwood currently operates seven properties in Brazil under the Sheraton and Four Points by Sheraton brands. Sheraton da Bahia Hotel will be the 6th Sheraton in Brazil marking another important step in the brand’s global expansion plan to reach a milestone of 500 Sheraton properties by 2015.
“Today, we have the largest upper-upscale footprint in the region with more than 30 Sheraton hotels in 11 countries,” said Ricardo Suarez, Vice President of Acquisitions and Development for Starwood Hotels & Resorts in Latin America. “In 2013, we will continue to bring the brand to the most important cities in Latin America as part our aggressive expansion strategy.”
