Starwood announces Element Detroit
Starwood Hotels & Resorts Worldwide has announced that Element Detroit at the Metropolitan Building will debut in Detroit in July 2018.
An addition to its eco-incubator brand, the completed project will transform the historic Metropolitan Building into an upscale mixed-use development.
The hotel is developed and owned by Metropolitan Hotel Partners, a joint venture between Detroit-based Means Group and Roxbury Group. With 100 rooms the hotel promises to offer travellers a fresh interpretation of the traditional hotel experience complete with natural light, modern design, and eco-minded sensibilities.
The 14-story neo-gothic Metropolitan Building was designed by the Detroit firm of Weston and Ellington and opened in 1925.
“We look forward to introducing Element to Detroit with this exciting adaptive re-use project that will retain the historic charm of the Metropolitan Building, while turning it into a sleek and stylish destination for travelers visiting the ‘Motor City,’” comments Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood.
Building on the success of the recently opened Aloft Detroit at The David Whitney, the Element adaptive re-use project will include a restoration of the hotel’s exterior, and a top-to-bottom renovation of the interior. Though it is set to be a near complete overhaul, the project will work to preserve historic elements of the Metropolitan Building, including its original lobby and mezzanine.
The 100,000ft² building will feature 2,000ft² of meeting space on the second floor mezzanine level and approximately 7,000ft² of retail on the ground floor and lower level.
Spacious studios and one-bedroom suites at Element Detroit at the Metropolitan Building will offer a fluid design of modular furniture, fully equipped kitchens, the signature Heavenly Bed and spa-inspired bathrooms.
With views of the city skyline, an outdoor patio on the 11th floor rear rooftop, a state-of-the-art 24-hour fitness centre and an indoor swimming pool, the property will address the demand for high-caliber extended stay lodging in downtown Detroit.
