Sir reveals three new projects
Design Hotels has announced three brand-new Sir hotels properties: Autumn will see the opening of Sir Savigny in Berlin; followed by Sir Adam, their second outpost in Amsterdam; and finally Sir Nikolai in Hamburg.
Although each property boasts a unique design concept defined by their noble namesake, they all reject the traditional hotel model and instead imbue a sense of staying at the home of a close friend. A strategic partnership has also been formed with restauranteur extraordinaire Yossi Eliyahoo’s The Entourage Group, to take care of the hotels’ culinary offerings.
“With three new openings, 2016 is an exciting year for us. Ever since we envisioned our first Sir hotel, we wanted to see the Sir family grow in other urban hotspots and we’re thrilled to announce it’s happening,” says Liran Wizman, owner and founder of Europe Hotels Private Collection.
Sir Savigny’s eponymous host is the consummate epicurean traveller, putting down roots in the emerging district of Charlottenburg, west Berlin. Sir Savigny’s travelling sense is demonstrated in the 44 guestrooms, elegantly outfitted by Amsterdam-based designer Saar Zafrir to ensure the utmost comfort and convenience. The fluid design of the ground-floor reception rooms has been created by Baranowitz + Kronenberg, allowing guests to slip seamlessly between perusing Sir Savigny’s book collection in The Library to sipping aperitifs fireside in the Winter Garden. The flowing space leads to The Butcher, a neighbourhood burger bar offering haute fast food, defined by culinary craftsmanship. Bookending the property is the Savigny Garden, a leafy urban retreat perfectly placed for whiling away city days amid stylized graffiti and Sir Savigny’s eclectic art collection.
Innovative New York-based agency Icrave has been entrusted with the design of Sir hotel’s second outpost in the Netherlands, the chic pad of music aficionado Sir Adam. Taking to the decks at the iconic A’DAM tower in winter 2016, Sir Adam is set to become the pulse-quickening cultural hub at Amsterdam City IJ-River. Music permeates every aspect of the hotel, from the Crosley record players and illuminated song lyrics in the 108 guestrooms to the fully comprehensive Music Library.
However, music junkies will truly find their tribe at The Hub, a co-working space meets concept store overlooking The Butcher Social Club. Defying definition, The Butcher Social Club comprises a gourmet burger joint, island bar with live DJ sets, and a living lobby complete with river terrace. From here, a spiral staircase ascends to rooftop drinking den The Beer Garden and creative studio space The Deck, boasting an unrivalled vista over the city, which is best viewed from one of its four hot tubs. When combined, the two sky-high spaces are predicted to play host to the capital’s hottest events.
Meanwhile, design agency FG Stijl have directed their award-winning nous to artfully combine a the stately merchant townhouse and adjoining store to create Sir Nikolai’s 94-key hotel, based on the Nikolaifleet canal in Hamburg’s old town, Germany. Extending into the glass-covered courtyard, the patio is the beating heart of the hotel with its fluid inside/out setup, playing host to both cosy fireside soirées and the eternal cocktail hours of summer. The subterranean Spa takes on an elegant yet casual vibe, taking care of body and mind in Sir Nikolai’s inimitable style. While more immediate nourishment comes courtesy of Izakaya, an innovative Japanese-Peruvian dining experience, which pushes the boundaries of Nikkei cuisine in urban-chic surroundings.
Wizman concludes: “As a small, independent group, we are in the fortunate position to be able to evolve with the market and surrounding communities, thus delivering innovative and engaging experiences. We are very proud to welcome Sir Savigny, Sir Adam, and Sir Nikolai – the new residences of passionate individuals – providing authentic and memorable hospitality concepts.”
