Sheraton brings new brand vision to Asia Pacific

Sheraton Hotels & Resorts has announced the opening of Sheraton Mianyang, the first fully transformed hotel in Asia-Pacific to bring the brand’s new vision to life.

Drawing on its roots as a gathering place for both locals and guests in communities around the world, the new approach for Sheraton creates an intuitive and holistic experience with places to connect, be productive, and bring a sense of belonging.

“Sheraton Mianyang provides a living and breathing showcase of our new vision for Sheraton, underscoring our commitment to well position the brand to meet demand of today’s travellers,” says Amanda Nichols, Global Brand Leader, Sheraton Hotels & Resorts. “The new hotel is part of a global reinvention journey currently being undertaken by Sheraton Hotels & Resorts to bring all of its properties in line with the new vision, which will showcase the brand’s new focus on services and design that enable socialisation, productivity, and personalisation, featuring collaborative venues and technology that enable unique experiences.”

Ranging from 41 to 240m², the hotel’s 342 guestrooms and suites are bright, well-lit spaces with a warm, residential appeal, comprising soft finishes and light wood tones. Most rooms and suites boast either a lake or mountain view from large French windows, with selected rooms featuring a large balcony. All accommodation features elements designed for productivity, such as a height-adjustable worktable, integrated power and charging, and layered lighting.

The lobby has been re-imagined as the community hub of the hotel; a holistic, open space that invites people to join together or be alone amongst others. Drawing inspiration from the hotel’s scenic surroundings, the design of the lobby incorporates elements of the Xianhai Scenic Area and the Sichuan bamboo, creating a connection to the local community.

Sheraton Mianyang features many of the signature elements of the new brand vision, including the Community Table – an inviting, purpose-built workspace that anchors the hotel’s lobby and allow guests to work, eat, and drink while soaking up the energy of the space. Following Sheraton’s philosophy to embrace both form and function, the tables are custom designed with amenities to keep guests productive, including built-in lighting, outlets, and charging stations.

The Studios celebrate collaborative working and connecting with others in a less formal setting. Enclosed with glass, the tech-enabled Studios allow guests to contribute to the energy of the public space while also providing privacy and focus for everything from small group meetings to private dining experiences. The Booths are also strategically placed throughout the lobby, ideal for spontaneous phone calls.

The new, elevated F&B offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, the &More by Sheraton is a central pillar of the new Sheraton vision, transitioning guests seamlessly from day to night with drinks and dining options that are locally-sourced, easy to consume while working and customisable to accommodate all tastes and time schedules.

The hotel also features two additional restaurants and a bar serving a wide array of local delicacies and international cuisines. The all-day dining restaurant Daily Social features a daily buffet with an impressive selection of international and regional culinary favourites, as well as a noodles station serving authentic Sichuan style and from other parts of China. YUE, Sheraton’s signature Chinese restaurant, specialises in authentic Cantonese cuisines and local Sichuan delicacies. The restaurant also features six spacious private dining rooms, all with panoramic views of the Xianhai lake. Meanwhile, Unspoken is a curated, intimate bar that transitions from hidden to active from day to evening, serving creative cocktails and fine wine from all around the world.

Further facilities include 1,200m² of event space, a fitness centre equipped with the latest cardio and strength training equipment, a heated swimming pool, a jacuzzi and a sauna room.

“We are thrilled to welcome Sheraton Mianyang to the Sheraton community and to celebrate it as the first hotel in China to embody all of the brand’s new signatures. This new hotel exemplifies our vision for the brand, underscoring our commitment to provide a sociable, productive, and personalised hotel experience, which Chinese travellers are looking for,” explains Henry Lee, President, Greater China, Marriott International. “Within Greater China, Sheraton has the strongest footprint amongst the Marriott Bonvoy portfolio, with more than 80 hotels throughout the country. We are committed to continue growing and transforming the brand with two new openings in Xi’an later this year.”