Rosewood launches business-focused Khos brand
Rosewood Hotel Group has introduced its latest brand, Khos, a new concept for business hotels with a lifestyle orientation. Inspired by the energy, art, innovation, creativity, style and dynamism of modern-day Asia, Khos aims to turn the traditional notion of a business hotel on its head, and is designed specifically for the modern business traveller.
Derived from the Mongolian word meaning pair, Khos will seek to blend work and play, people and ideas, East with West, and business with lifestyle. Planning for locations in capital cities, urban portals, up-and-coming business centres and resort destinations, the first property will be announced in 2018.
The blueprint Khos guest will be one who demands high functionality, but requires practicality delivered with style. Challenging the interpretation of what a business hotel must be, the brand will seek to fulfil the needs of a more contemporary, vibrant and collaborative working era. Khos is envisioned as the go-to destination for teams to socialise, with public spaces that are vibrant and convivial. Across the portfolio, traditional hotel facilities and services will be re-conceived to create opportunities that encourage spontaneity. Meeting facilities have been reimagined, and event spaces designed to foster greater flexibility and sociability.
Elsewhere, taking inspiration from culinary traditions from across the country, the brand will seek to create authentic, artisanal and communal dining options to satisfy both social and gastronomic urges. New approaches to recreation and relaxation, of central importance to the Khos guest lifestyle, will also be applied in areas from spas and wellness facilities to business centres and executive lounges.
“We have created Khos to serve the needs of the new generation of business travellers, individuals who are constantly on the move and crave places to stay that understand, mirror and support their dynamic personas,” says Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group. “Hotels have not kept pace with the evolution of this group of travellers and Khos reflects a new age in hospitality in which business travel is inseparable from lifestyle.”
