Post Company envisions first coastal property for Trailborn
Trailborn has announced the opening of Trailborn Surf & Sound, its first coastal outpost.
The brand has breathed new life into a property in Wrightsville Beach, North Carolina that was built in 1897. Post Company is at the helm of interior design across accommodation, F&B venues and public spaces.
Renovation highlights include a refreshed arrival, with the exterior enhanced by white brick accents and Juliet balconies offering views of the coastline. A new wood-accented entryway with a minimal wood and stone-clad desk greets guests, while a dynamic lobby space is furnished with an abundance of comfortable seating areas, spanning French doors leading to the beach, and artwork inspired by the surrounding coast and beach town.
The lobby guides guests to the hotel’s extensive boardwalk and landscaped gardens. Its new retail market meanwhile serves as a storefront that brings the property’s eclectic and playful spirit to life with thoughtfully curated items like goods from North Carolina brands such as Big Spoon Roasters, Carolina Chips and local beer brands, as well as limited edition merchandise and custom frisbees and pool and toys.
Each of the 151 guestrooms has undergone a meticulous redesign. Inspired by the maritime location, rooms feature rattan-accented benches, ceilings with blue detailing, blue-hued tile flooring in the spacious bathrooms, a subtle wave motif at the minibar, and locally curated artwork.
Trailborn Surf & Sound features a range of dining options, including a Mediterranean-inspired destination restaurant adorned with natural materials, patterned fabrics, oak floors and patinated leather.
Bar Duna, the hotel’s lobby bar, offers both bar and lounge seating. The space features a wooden bar detailed with tiles and a surrounding lounge space outfitted with brass accents, textured terracotta flooring, vintage armchairs, ceramic wall sconces, natural leather lounge chairs, plush seating and wood wall panelling.
The property’s Blockade Surf Bar meanwhile – a nod to the previous resort – remains one of the few bars in Wrightsville Beach offering direct beach access. The space has been envisioned to encourage effortless poolside dining and libating, complete with cabanas, pool loungers, ample bar seating and lounge areas.
“Trailborn is thrilled to uphold the legendary status of this coastal gem and create a higher quality experience that ensures the hotel continues to be a beloved spot for locals, while also meeting the evolving expectations of travelers,” says Mike Weiss, co-founder and Co-CEO of Trailborn.
Ben Weinberg, Co-Founder and Co-CEO, adds: “Trailborn Surf & Sound will have so much to offer – including a one-of-a-kind location with both beach and sound access, elegantly designed guest rooms and spaces inspired by the region’s maritime heritage, and curated experiential programming perfect for enjoying the town’s incredible coastal activities and offerings.”
