On the cusp of its 15-year anniversary in early 2023, Avi Brosh’s Palisociety has announced the debut of the all-new Palihouse West Hollywood, now open on a famed stretch of W 3rd Street in the heart of Los Angeles.
A reincarnation of the brand’s very first hotel, the new Palihouse West Hollywood comprises 95 guestrooms, two signature dining destinations and a guest-only swimming pool and lounge.
“Bringing this hotel to life has been an inspired journey many years in the making,” says Brosh. “We’ve taken our vision from the past 15 years and put it into a flagship representation of Palisociety. It’s a property that feels like home, where the design is eye-catching and nuanced at the same time, where every small detail plays an important role in place-setting, and where our innkeeper-style approach to travel and hospitality is elevated for the LA landscape. Los Angeles is where we started, where we remain and where we hope to continue to grow, and this hotel is the beacon of our collection in and around the city and beyond.”
Palihouse West Hollywood combines the brand’s signature California sensibility with an elevated, European-influenced style that feels highly customised. Interiors by Brosh and his team are layered and eclectic while rooted in a warm sense of style, featuring a mix of patterns, textures, fabrics and details. Ceilings are wallpapered, walls are clad in custom millwork, and design details include vintage and custom furnishings.
Guests arrive into the front desk area, a wood-panelled space with a traditional yet informal check-in desk. To the left sits the Lobby Lounge Café & Bar, a white-washed area anchored around a principal bar layered with greenery, custom tiles and oversized pendant lighting, with several seating nooks designed to lend an intimate allure to the grand space. The adjacent outdoor patio facing 3rd Street features café tables surrounding a fountain and a tile-adorned, Moroccan-influenced look and feel. To the right of the front desk area, an under- the-radar study acts as a discreet lounge for small meetings and solo work, and is repose with moody, clay-coloured walls, curated bookshelves and a mix of comfortable seating.
One of the hotel’s design highlights is the indoor/outdoor Pool Lounge, tucked away on the second floor with guest-only access. Walls clad in lattice painted a rich, deep green form a walkway into a living room-style area featuring a complimentary lemonade and candy bar and indoor seating. En route through the space to the outdoor pool area, guests find an intimate and private pool deck dotted with striped furniture, landscaping, a mix and match of statues and furniture, and a secluded feel that is far removed from the city scene that surrounds it down below. A fifth-floor fitness room featuring Peloton bikes, treadmill and light weights is also available for private guest use by reservation.
As with all Palihouse hotels, Palihouse West Hollywood’s guestrooms are pied a terre-inspired. An earthy palette of rusts, orange, deep greens and wood tones and textures are blended with custom features throughout, while bathrooms are a display of mahogany wood, detailed tile work and bespoke vanities. The brand’s signature mini bar boasts full-size bottles of select liquors, gourmet snacks and curated beauty and wellness essentials, alongside cocktail shakers and bar tools.
In addition to the pool lounge, the hotel is home to two F&B destinations. The Lobby Lounge Café and Bar serves a California-centric all-day menu, while Japanese sake bar Mezzanine Sushi – perched above the lobby lounge – is inspired by the hidden eateries of Golden Age Tokyo. Here, Palisociety Dining Group Executive Chef Casey Lane puts sake centre stage alongside a menu of small plates, wood-fired vegetables and hand rolls, and a curated selection of sushi, pressed sushi and nigiri. The bar also features a takeout window on 3rd St. for grab-and-go customers.
The original Palihouse West Hollywood was the first embodiment of Brosh’s vision as a freshman hotelier, and quickly became a darling of the Los Angeles hospitality landscape thanks to its uniquely layered interiors, well-received F&B offerings, and inherent joie de vivre-inspired ambiance. Its revival is the first in a lineup of eight upcoming openings for Brosh and the team, including the debut of Le Petit Pali, a bed & breakfast brand that will join the Palihouse, Palihotel and Arrive by Palisociety collections.
