Oetker Collection announces expansion
The Oetker Collection is set to launch new hotels in New York and São Paulo, opening in 2018 and 2017 respectively.
Situated in the heart of the economical capital of Brazil – São Paulo – Palácio Tangára will open its doors in the spring of 2017 and will offer 141 guestrooms, including 55 suites. The hotel will be located in the surroundings of Burle Marx Park, whose gardens were designed by Roberto Burle Marx.
The interior design has been entrusted to leading Brazilian interior designers William Simonato and Patricia Anastassiadis who have created a truly bespoke design concept for each space. An acclaimed chef will drive the hotel’s dining experiences and there will be a signature restaurant, chef’s table, a bar, a wine cellar, a lobby and lounge bar, all with outdoor terraces. Additional facilities will comprise 11 function rooms, including a ballroom for up to 360 guests with terraces overlooking the park. The fitness centre and spa will feature a private garden, indoor and outdoor swimming pools.
Timo Gruenert, Chief Financial Officer Oetker Collection notes: “After our successful partnership in the Caribbean with Eden Rock – St Barths, the reopening of The Lanesborough earlier this year and the prospect of an opening in New York, we are thrilled to launch a hotel in São Paulo, which is going to have it all: unique location, exceptional building, creative cuisine and the legendary Brazilian smile.”
Palácio Tangará is owned by an affiliate of a United States-based real estate investment management company.
Further north in the Americas, in Manhattan, Oetker Collection will open a ‘New York Masterpiece’ in the spring of 2018. Minutes from Central Park, the hotel will be located in the heart of the city, at 550 Madison Avenue, between 55th and 56th Street. The development is located in the former Sony Tower, originally built as the headquarter of AT&T in 1984. The 43-storey postmodern skyscraper was created by Philip Johnson and is an iconic New York landmark.
The hotel will feature 170 guestrooms including 60 suites set across eight floors. There will be a cosy yet stylish bar with a beautiful lounge area, a gourmet restaurant, a spa, a fitness centre and a 25-metre pool.
Located above the hotel, from floors 21 to 43, the owning company of the building, the New Yorker Chetrit Group, will create a total of 115 luxury apartments. The apartments feature interior design by world famous designer Robert Stern and will be serviced by Oetker Collection as well.
Joseph Chetrit says: “I am delighted that Oetker Collection and its prestigious portfolio of hotels join forces with the Chetrit Group in an effort to open a real masterpiece hotel in New York. Thanks to the great quality of the building, its marvellous location, the visionary alignment between the teams and the bespoke design concept, I am very excited about the partnership and have no doubt in the success of this fascinating project.”
Frank Marrenbach, CEO Oetker Collection states: “With these two new properties we continue to carefully expand Oetker Collection portfolio whilst remaining truthful to our promise – not to just open new hotels, but to create true masterpieces. Guests will experience the levels of Oetker Collection quality and service to which they are accustomed and can trust that we will offer them a very special sense of place in both destinations.
“I am confident that, once Palácio Tangará and our new hotel in New York are up and running, Oetker Collection guests will soon call both properties their new home.”
