The Motto by Hilton brand is set to open its second property in New York City in September 2023 with Motto by Hilton New York City Times Square.

Situated on 48th Street, the 400-room hotel has been designed by Workshop/APD with influences from New York past and present. Artwork for instance was sourced to develop a narrative that reinterprets 1920s lines and forms in a way that feels modern; the goal was to temper the technicolor light displays in Times Square with a curated collection of hotel art that feels soft and soothing. The property is also be home to a restaurant, The Alderman, inspired by the classic NY diners of the early 19th century — a nod to Times Square’s establishment in the 1880s.

Guestrooms meanwhile combine old and new inspirations with soft, neutral textures. Workshop/APD’s cleverly compact design provides what guests value most in a more efficient footprint; rooms are sound-absorbing while technology allows them to personalise their space by adjusting the temperature and lighting via mobile device. The accommodations are also configured for connection, so guests can book up to six adjoining rooms together. Sleeping setups include a queen bed with a twin bunk above, a flexible queen Murphy bed and standard queen options.

Motto by Hilton Times Square becomes the brand’s sixth property since its launch in 2018, following Motto by Hilton New York City Chelsea, Motto by Hilton Washington DC City Center, Motto by Hilton Philadelphia Rittenhouse Square, Motto by Hilton Tulum and Motto by Hilton Rotterdam Blaak. Motto’s pipeline includes developments in Atlanta; Cusco, Peru; Glasgow; Poland and Hong Kong.