New Premier Inn to open adjacent to Olympic Stadium
The hotel will also be the closest hotel to the new Stratford International station which opened in December 2009.
The acquisition also ensures Whitbread will be an early investor in the Stratford regeneration project which is hoped to see the creation of a vibrant new business centre for London
Since the start of 2009, Premier Inn has extended its position as London’s leading budget hotel operator with 13 new locations at sites ranging from Greenwich to Islington. The new hotels are predominately leasehold with a total value of £160m. The site in Stratford plus the other new locations will all be open and trading by Summer 2012, boosting Premier Inn’s total number of bedrooms by 2,324. In total Premier Inn will have 59 hotels and 8,374 rooms in London by 2012.
Alan Parker, outgoing Chief Executive of Whitbread PLC, said: “Securing this first-class location adjacent to the Olympic Stadium is a great result for us. With our expansion over the next two years Premier Inn will have an unrivalled presence across London with more bedrooms in more locations than any other hotel operator.”
John Burton, Director of Westfield Stratford City, where the hotel will be based said: “Premier Inn is a fantastic addition to the scheme. The hotel will be in a prestigious location adjacent to the International Station. Westfield Stratford City has unrivalled connectivity and the opportunities that offers in terms of catchment are unparalleled. Westfield Stratford City will be projected onto a world stage during the Olympic Games in 2012 and we are creating a new metropolitan hub which will transform east London for the wider community, prompting increased investment and business activity in the area for years to come.”
