Moxy plans five openings for 2016
Marriott International has announced plans to open an additional five Moxy Hotels in key European cities in 2016, including Munich, Eschborn, Berlin, Oslo and Aberdeen. The five properties will strengthen the brand’s on-going expansion plans since its debut of Moxy Milan in September 2014.
In addition to the five European openings, there will be two new openings in the US, with Tempe, Arizona set for March 2016 and New Orleans, Louisiana for April 2016. The brand expects to offer a portfolio of nearly 150 hotels around the world within the next ten years.
Amy McPherson, President and Managing Director of Marriott International, Europe, said: “This is an exciting and pivotal moment for the Moxy brand as we move into the second phase of development with five new hotel openings this year and nine more expected in 2017.
“In 2014, Moxy Milan hit the market with a bang, as the first budget-savvy hotel brand to shake up the industry with a fun, stylish, and unexpected hospitality experience. We are so pleased to be able to offer this game-changing experience to more travellers in more major cities. This is just the beginning of a sensational journey for Moxy in Europe.”
In partnership with Vastint Hospitality as the owner and developer and franchise partner, Nordic Hospitality, the following Moxy hotels are expected to open by year-end 2016:
- Moxy Munich Airport, Germany – 252 rooms– March 2016. Located five minutes from the main terminal
- Moxy Eschborn, Germany – 176 rooms – July 2016. Located 10 minutes from downtown Frankfurt
- Moxy Berlin Ostbahnhof, Germany – 210 rooms – October 2016. Located in Berlin city centre, five minutes walk from Ostbahnhof train station
- Moxy Oslo Exporama, Norway – 276 rooms – November 2016. Located at the Exporama exhibition and conference centre
- Moxy Aberdeen Airport, UK – 200 rooms – December 2016. Located seven minutes from the main terminal
Moxy’s inviting lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self-service grab and go, ample plug-ins for personal devices, free and fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each hotel is also equipped with a library and plug-in zones, while guestrooms will offer keyless entry, screen casting and motion-sensor lighting. The design aesthetic will embody the ethos of the brand and the personality of the local areas. The brand’s photo booth elevators encourage and enable guests to snap fun photographs with locally inspired props.
As part of Marriott International’s Luxury + Lifestyle portfolio of brands, Moxy reinvents the select service hotel experience to fully embrace today’s Millennial traveller. Its stylish contemporary design and vibrant lobby spaces aims to surprise budget-conscious travellers with a thoughtful, spirited and fun guest experience.
