Luštica brings The Chedi to Montenegro
Luštica Development AD has announced they will partner with luxury hotel brand The Chedi, as they continue the construction of Luštica Bay on the coast of Montenegro.
Set to become the second European property of The Chedi brand portfolio, the hotel will operate on a spectacular central position within the Luštica Bay main marina promenade, with views over the marina and the Adriatic Sea.
The arrival of the iconic The Chedi hotel brand will be the first of seven hotels to be constructed in Luštica Bay, the new town worth €1.1 billion. The development on the Adriatic coast encapsulates the new identity of luxurious living with a selection of exclusive lifestyle and vast residential offerings in this landmark location. The Chedi Lustica Bay will be the largest 5-star hotel in the Boka Bay, offering 110 rooms, two restaurants, a bar, conference and business centre, an outdoor pool, spa and fitness centre featuring indoor heated pool and gymnasium.
After General Hotel Management (GHM) established cooperation with Orascom in Andermatt, Switzerland, where they constructing a luxury year round village, the Luštica Bay project represents The Chedi’s second European hotel. The investment in construction of the hotel will amount to approx. €25 million, bringing a prime hotel offering to the Montenegrin coast.
“It is with great pride that we announce the agreement with GHM to bring The Chedi brand to Luštica Bay. This is a significant milestone in the development of our project” says Darren Gibson, the CEO of Luštica Development. “The Chedi is a perfect fit for Luštica Bay, given the synergies in the brand ethos of both companies. This agreement reaffirms our commitment to the highest quality development and firmly establishes Luštica Bay at the forefront of luxury tourist destinations in the region.”
Hans R. Jenni, the director and president of GHM, which owns the brand The Chedi, comments: “We are delighted that The Chedi brand is entering the Montenegrin market that holds so much promise and especially to build on the strong existing relationship with Orascom. Synonymous for its luxury brand positioning, The Chedi hotels are also renowned for their connection to the history, culture and traditions of the communities within which they are located, and their respect for the local environment; attributes and values that are clearly evident in Luštica Bay”
Chairman of Orascom Development Holding (ODH), Samih Sawiris describes the agreement as “a great outcome for Luštica Bay and for Montenegro, that further confirms our strong belief in the future of high value tourism in the country. Not only will this hotel offer a luxurious experience for the future guests and visitors when it is finished, it will also provide hundreds of jobs during construction over a two year period and high quality long term hotel operations jobs for locals”.
