Following openings in London, Manchester and Edinburgh over the past four years, Locke Hotels has now revealed plans to expand into Europe, with debuts in Germany, Ireland, Portugal and Denmark to come over the next two years – namely in Munich, Berlin, Dublin, Lisbon and Copenhagen. As part of the expansion, the lifestyle brand will also launch three further properties in London and one in Cambridge.
“I am excited and humbled to see that Locke is expanding throughout Europe over the coming months. It feels like our alternative to the traditional hotel has never been more relevant,” says Eric Jafari, Chief Development Officer and Creative Director of parent group edyn. “Each Locke has carefully designed to reflect the city’s unique neighbourhood, providing our travellers with an opportunity of experiencing local living – whether they are travelling for business or leisure, for one night or one month.”
Locke combines the comfort of home with the thoughtful design and experience of a lifestyle hotel, offering guests fully-fitted kitchens and stylish living areas in all of its apartments. Each hotel’s public space features an array of facilities ranging from flexible co-working spaces, destination dining and artisan grocers to yoga studios, rooftop cocktail bars and locally-inspired cultural programme, while a team of in-the-know ‘House Hosts’ can advise guests on what to see and do in the surrounding area.
Taking a tailored approach to every location, the brand works with a roster of renowned and up-and-coming designers and architects, chosen to fit a site-specific brief. Carefully selected and industry-leading F&B partners also allow each new Locke property to engage with local audiences and visitors alike.
Stephen McCall, Chief Executive Officer of edyn, comments: “We are delighted to share the news of our expansion into many new and exciting locations. This pivotal moment in our expansion comes at a transformational time for the travel industry at large, and we look forward to contributing to that evolving narrative. Locke challenges the status quo that distinguishes hotel from home, and we are pleased to be taking our original hybrid concept to new and wider audiences across Europe.”
The brand’s expansion plan comes as its existing portfolio prepares to re-open to the general public on 4 July, following the lifting of UK lockdown restrictions. Each of its hotels has put additional measures in place to protect guests’ safety, including contactless check-in and check-out, no contact cleans, independently accredited hygiene standards, and a grocery delivery service for guests and locals.
Locke’s full list of upcoming openings includes:
- Bermonds Locke, Tower Bridge, London, Autumn 2020
- Zanzibar Locke, Ha’penny Bridge, Dublin, Late 2020
- Kingsland Locke, Dalston, London, Late 2020
- Asam Locke, Ludwigsvorstadt, Munich, Early 2021
- Wunderlocke, Sendling, Munich, Early 2021
- Beckett Locke, North Docks, Dublin, Early 2021
- Locke at East Side Gallery, Berlin, 2021
- Locke, North West Cambridge, Cambridge, 2021
- Leman Annex, Aldgate, London, 2021
- Locke de Convento, Avenida de Liberdade, Lisbon, 2022
- Locke, Postbyen, Copenhagen, 2022
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