Kanava Hotels & Resorts, a privately-owned hospitality group based in Greece, has announced a rebrand, unveiling its new brand name Empiria Group.

Taking its name from the Greek word for ‘experience’, the group will continue to hold its position within The Luxury Collection, part of Marriott International’s portfolio, as well as that of Design Hotels. Empiria Group currently holds seven luxury hotels, with more openings set for various destinations across Greece. Each new property will continue to offer the distinctive Kanava experience, marked by four key values: finding joy, always elevating, exuding passion and being a leader in the field. 

Founders Antonis Eliopoulos and Kalia Konstantinidou, who boast 30 years of expertise in Greek hospitality, will continue to lead the business, guiding Empiria Group to new heights. “We know and love our destinations, with a particular soft spot for Santorini – where Kanava Hotels & Resorts originates from, but we are equally curious about new projects and destinations to come,” says Antonis Eliopoulos. “It’s an exciting time for our company, with new ideas for future growth flourishing and we have plans to keep at the forefront for the next 30 years and more. Watch this space!”

Co-founder Kalia Konstantinidou adds: “We are proud to introduce Empiria Group to offer our guests new elevated experiences of joy. The new brand of Empiria Group will enhance the connection between our hotel brands but it won’t overshadow them. We already have a unique mix of qualities that distinguishes us and the future chapter is about bringing the experiences we provide to the next level. Our purpose and values drive everything that we do, and we articulate them in a clear way for our own people and all partners we work with.”

The group will continue to operate in a manner that demonstrates the highlights of Greek hospitality, contributing to the national image and working closely with local communities and cultures.