JW Marriott has unveiled plans to open its debut property in Portugal, located within the existing Palmares Ocean Living & Golf resort.

JW Marriott Algarve Palmares Hotel & Spa will open its doors at the start of 2028, offering 172 elegantly appointed rooms and suites with sea views, in addition to 133 JW Marriott branded residences.

The resort’s architectural vision, brought to life by RCR Arquitectes and Goddard Littlefair, weaves the region’s Moorish influences into a contemporary narrative. Each space unfolds as a sensory journey through the Algarve, where sun-weathered textures and artisanal details echo centuries of Portuguese craftsmanship and cultural heritage. 

Interiors by Goddard Littlefair compliment the architecture by ensuring a seamless connection between indoor and outdoor spaces. “Our goal was to create interiors that feel deeply connected to the landscape, blending Moorish influences with the Algarve’s rich culture and craftsmanship,” says Martin Goddard, co-founder of the studio. “The result is a space that feels immersive, tactile and in harmony with its surroundings, balancing refinement with a true sense of place — so that every guest feels not just welcomed but rooted in the beauty and history of this extraordinary setting.” 

Multiple F&B venues will form part of the resort’s offer, including an all-day dining venue, a poolside bar and the Michelin-starred Al-Sud restaurant.

As for wellness, facilities are set to include serene treatment suites, a fitness centre, and both indoor and outdoor pools. A 27-hole golf course meanwhile will round out the offering, as well as a signature JW Garden. 

Francisco Sottomayor, CEO of investors Norfin, comments: “This JW Marriott hotel will be the brand’s first in Portugal and will be the cornerstone to elevate the Palmares resort and set a new benchmark for the luxury tourism market in the Algarve.”

Timothy Walton, Senior Vice President for Development in Western Europe of Marriott International, also adds: “The signing of JW Marriott Algarve Palmares Hotel & Spa continues to reflect the strong growth opportunities we are seeing for luxury accommodation in Portugal. We look forward to working with the Norfin Group to bring JW Marriott’s legacy of extraordinary service, thoughtful design, and enriching well-being experiences to the stunning destination.”