Jumeirah signs new Venu hotel
Jumeirah Group has announced the first deal for its new contemporary lifestyle hotel brand, Venu, expected to open in 2017 on Bluewaters Island.
Following the signing of a management agreement with Meraas Holding, the Venu Bluewaters Island Hotel with adjoined serviced residences will offer close to 300 hotel guestrooms and 119 serviced apartments and be operated by the Jumeirah Group.
Gerald Lawless, president and CEO at Jumeirah Group commented: “Meraas Holding is a respected developer with a bold vision and we are proud to bring our unique hotel experience to Bluewaters Island. Our partnership is strengthened by the synergies between the Jumeirah Group and Meraas, not least for exceptional quality and innovation, and we look forward to working together. Opening our first lifestyle Venu hotel is a significant milestone for the Jumeirah Group and an exciting achievement towards our goals for expansion.”
In addition to extensive beachfront access, the Venu Bluewaters Island Hotel will offer a wide range of restaurants, a spa and conference and meeting facilities. Venu will operate as an independent brand, attracting guests seeking simplicity and style. Inspired by Dubai, the lifestyle brand will aim to offer guests a contemporary experience underpinned by quality and service.
CherifHosny, chief hospitality officer, Meraas Holding concluded: “Jumeirah Group has successfully evolved from a home-grown brand into a global and reputed industry player. Bluewaters Island is a unique proposition that will enrich Dubai’s tourism offering. Our partnership with the Jumeirah Group to operate Venu hotel within the island is in line with our objective to grow our portfolio in the hospitality sector to cater to the 20 million projected tourists that Dubai is set to attract by 2020.”
Bluewaters Island is a mixed-use development that will be located off the coast of Dubai, with the world’s largest Ferris wheel, Dubai-I, at the heart of the development. The island will also host retail, residential, hospitality and entertainment zones.
The new management agreement bring the total number of properties in Jumeirah Group’s future hotel pipeline to 26, in addition to the 22 already in operation in Europe, the Middle East and Asia.
