IHG Hotels & Resorts and Siam Sindhorn have unveiled plans to open the first Vignette Collection hotel in Asia within the city of Bangkok. Sindhorn Midtown will join IHG’s newest Luxury & Lifestyle collection brand in March 2022.
This closely follows a successful first partnership between the two companies with the opening of Kimpton Maa-Lai Bangkok in 2020, that launched IHG’s global boutique brand into South East Asia. This will be the second luxury and lifestyle brand that IHG and Siam Sindhorn will debut to South East Asia and Thailand. Both hotels are situated within Sindhorn Village, a development project that spans 42 rai in the area of Langsuan Road and Soi Tonson.
Designed by strategic design firm, Eight Inc, the 393-key Sindhorn Midtown delivers effortless elegance through bold art and inspired design. Opened in March 2020, the hotel blends contemporary interiors with warm hospitality, and innovative technology that keeps guests connected.
An urban Langsuan sanctuary, all rooms and suites contain signature artworks from local artists such as Kachama Perez and offer modern amenities. Well-known for sweeping skyline views from its rooftop pool, facilities also include three restaurant and bars, one of which is a collaboration with Saneh Jaan, five-time Michelin-star restaurant, a swimming pool, fitness centre and over 170m2 of meeting space.
“We are excited to extend our partnership with Siam Sindhorn and welcome Sindhorn Midtown as our first Vignette Collection hotel in Asia, situated in the bustling city of Bangkok and demonstrating our continued sustainable growth in the Kingdom,” comments Serena Lim, Vice President, Development, SEAK, IHG. “We have developed a strong working relationship with the team at Siam Sindhorn, working closely together on Kimpton Maa-Lai Bangkok which became the talk of the town when it launched in the middle of the pandemic.”
Lim continues: “We are seeing increased interest from owners to bring their world-class and independent hotels into the Vignette Collection as each property’s distinctive identity will be celebrated while enjoying the power of IHG’s global scale. We will open our second Vignette Collection hotel in Pattaya, Thailand in the next few years and expect to attract more than 100 Vignette Collection hotels globally in ten years.”
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16 December 2013
