Ibis Styles comes to Liverpool

Following a period of soft opening, the 123-room hotel has now officially opened to guests. It is located in the city centre, just a few minutes walk from the major sights such as The Albert Dock and Royal Liver Building.

Formerly all seasons, the ibis Styles brand forms part of a reinvention involving ibis and ibis budget, previously Etap Hotel. According to Accor, a deep shift in consumer expectations has resulted in this revolution of their economy hotel segment.

Ibis Styles offer flexibility to create individual, unique hotels, each with their own personality and distinct design. The result is a feeling of a boutique budget hotel, full of personality and well located at an affordable price.

Thomas Dubaere, Managing Director at Accor UK and Ireland explained: “We are delighted to bring the new ibis Styles to Liverpool as we know we are offering something truly unique to the budget hotel sector in the city. Ibis Styles hotels have their own personality, they are cheerful and upbeat with a little touch of humour.’’

The ibis Styles Liverpool Dale Street hotel will enjoy the benefits of the brand, including the new Sweet Bed by ibis Styles, all-you-can-eat breakfast, free WiFi, flat screen TV and multi-purpose space. A kids’ corner is also available, allowing parents to relax whilst children can be entertained indoors. Essential equipment is also available for children from high chairs to bottle warmers and folding baby cots.

The hotel is a few minutes walk from the city’s key attractions including Albert Dock, the Liver Buildings, Liverpool Museum, Mathew Street, Liverpool ONE and the Liverpool Echo Arena, and located in the centre of the commercial district, making it the ideal base from which to explore the famed home of the Beatles, Scouse stew and the 2008 European capital of culture.

It is the hotel’s location, coupled with the city’s history and musical culture, which have influenced its design and created a story throughout the hotel. The reception area and each of the hotel’s seven floors and 123 guestrooms pay homage to a particular era in the city’s musical history.

Dubaere continues: “Within one year we have added new destinations to the network with openings in Birmingham, Blackpool, London and now Liverpool. We have ambitious plans to grow the ibis Styles hotel network in the UK with the next hotel due to open in Edinburgh later this year.”

www.ibis.com