Hyatt has entered into a franchise agreement with 12.18. group to debut the Destination by Hyatt brand in Italy with 7Pines Resort Sardinia. Expected to open in July 2022, the 76-room resort represents several significant milestones, including the first Hyatt property in Sardinia and the second 7Pines Resort in Europe.

Situated in the neighbourhood of Porto Cervo and overlooking the archipelago of La Maddalena, 7Pines Resort Sardinia will comprise three restaurants and three bars, as well a private beach and pier with a beach club. In addition, the resort will offer access to four secluded coves, two swimming pools, a spa and a wellness centre.

The hotel’s design will pay homage to the spirit of the island and its cultural traditions, with the architecture, materials and fabrics all honouring the nature of the Gallura region. Rooms and suites use granite and white marble from Orosei, local artisan ceramics and craft textiles from Samugheo that create airy spaces reflecting 7Pines modern and relaxed interpretation of luxury. The relationship between indoor and outdoor living, facilitated by large windows, outdoor terraces and gardens is fundamental to 7Pines Resort Sardinia.

“It is a privilege to join forces with 12.18. once again,” comments Felicity Black-Roberts, VP of Development for Europe. “At Hyatt, we place great emphasis on forming meaningful relationships with owners, so together we can create luxury hotels in desirable locations that matter to our guests and World of Hyatt members. In this, our second collaboration with 12.18., 7Pines Sardinia is designed in harmony with its surroundings, and truly reflects the Destination by Hyatt brand’s commitment to embody the spirit of each location.”

Jörg Lindner, Managing Director at 12.18, comments: “The Destination by Hyatt brand aligns perfectly with the 7Pines brand values, and being part of this brand portfolio represents an important milestone for the expansion of 7Pines. 7Pines Ibiza opened last summer under Destination by Hyatt and we have already seen tremendous results after only one season. We are thrilled to work again with Hyatt as we see enormous potential and value. With Hyatt on our side, we are convinced that 7Pines Sardinia will be a success.

“Furthermore, our group portfolio has proven to be impressively resistant to recent global crises achieving results that are exceeding pre-pandemic levels. I believe what makes the 12.18. group so successful is our specialisation in the luxury segment. The desire for travel within the luxury market has remained and we have seen that guests are ready to spend more than ever for luxurious holidays. At the 12.18. group we have aligned our portfolio accordingly to cater to luxury travellers and their changing expectations.”

7Pines Resort Sardinia will mark the sixth Hyatt affiliated hotel in Italy, joining the soon to re-open Park Hyatt Milan, as well as Hyatt Centric Milano Centrale; Hyatt Centric Murano Venice, Il Tornabuoni, which is part of The Unbound Collection by Hyatt portfolio; and The Tribune, which is a JdV by Hyatt hotel.