Hyatt Regency Olympia appoints twenty2degrees for interiors

Hyatt Regency London Olympia has appointed hospitality design studio twenty2degrees to lead the property’s interior design.

As part of the £1.3 billion regeneration of Olympia London into a world-leading cultural designation, the 196-key project will be located adjacent to the exhibition centre within an architecturally significant listed Art Deco building.

Twenty2degrees’ design concept draws inspiration from the architectural heritage of the building – which was completed in 1937 – as well as Hyatt Regency’s design values. The design studio envisages a subtle introduction of Art Deco references into the refined and contemporary interiors synonymous with the Hyatt Regency brand. The style will be clean and simple, using high quality materials and the ambience calm and welcoming.

The guestrooms, designed within Hyatt’s “Light & Airy” brand aesthetic, will include a ‘Groom & Prep’ zone, encompassing the entrance corridor, bathroom and open wardrobe, and a ‘Work & Play’ area combining the bed and desk separated by Hyatt Regency’s ‘Tranquility’ sliding door with wired glass panels giving a nod to the building’s history.

The design concept for the guestrooms will introduce forms together with a custom-designed carpet drawing on the Art Deco influence, though the overall impression will be light and pared-back.Bathrooms will feature industrial-style floor tiles and pale marble vanities.

Elsewhere, the suites on the upper levels will offer views towards the surrounding green residential areas of Hammersmith and Fulham, in addition to neighbouring Kensington.

Regular Hyatt Regency guests will find familiar features treated to twenty2degrees ‘measure of difference’ which integrates context related to the history and culture of the immediate location.

The ground floor’s open plan public areas – featuring a warm and comforting colour palette –  will include brand staples such as The Market Cafe and Bar as well as “Make Space”, an area for informal meetings, together with a lobby lounge. A double height atrium over the bar will open up the area, leading to a mezzanine level where there will be an intimate lounge.

“We are delighted to have been entrusted with such a significant hotel development,” says Nick Stoupas, Founding Partner of twenty2degrees. “This hotel will be a game-changer in the experience of visitors from all over the world attending events in Olympia as well as a destination for Londoners attracted to the area by its new cultural offering.”

Founded in 2012, twenty2degrees is an award-winning hospitality design studio recognised for work that offers twists to the brand narrative while remaining fit for purpose and commercially astute.