Hyatt Centric to debut in Republic of Georgia

Hyatt has unveiled plans to bring its Hyatt Centric brand to the Republic of Georgia in 2025.

The hotel group has entered into a management agreement with Alliance City LLC to develop a Hyatt Centric property in Boulevard Batumi, the second largest city in Georgia.

Located on a seafront promenade at the start of Rustaveli Avenue – Batumi’s main street – Hyatt Centric Boulevard Batumi will comprise 180 guest rooms including 14 suites, a restaurant and lobby bar, fitness and spa facilities as well as 5,920 square feet of event space.

The hotel will form part of the Alliance Centropolis, a new mixed-use development that comprises residential apartments, the World Trade Centre Batumi and a shopping and entertainment arcade.

Hyatt Centric Boulevard Batumi marks the introduction of the Hyatt Centric brand to The Republic of Georgia and the ninth Hyatt Centric hotel in Europe.

“We are focused on growing Hyatt’s brand footprint in locations that matter most to our guests, World of Hyatt members, customers, and owners,” says Takuya Aoyama, vice president of development for Europe and Africa, Hyatt. “We are thrilled to collaborate with Alliance City LLC to bring the Hyatt Centric brand to Batumi, a popular Black Sea destination, as we continue to expand Hyatt’s brand presence across European destinations.”

Aoyama adds: “Batumi is a delightful place to visit with unique culture, and we look forward to welcoming savvy travellers who are eager to explore all that the city has to offer.”

“We are excited to work alongside Hyatt on this development and bring the Hyatt Centric brand’s spirit to Batumi,” comments Akaki Songulia, CEO of Alliance City LLC. “The Hyatt Centric brand is synonymous with adventure and being in the centre of the action, which makes it a perfect addition to our existing and ever-growing portfolio in Europe.”