IHG announces Hualuxe properties
InterContinental Hotels Group has announced the locations of its first two Hualuxe Hotels and Resorts in Greater China. Hualuxe is the first international luxury hotel brand specifically designed for Chinese consumers.
Hualuxe Nanchang High Tech Zone is located in Nanchang, the capital of the Jiangxi Province and a key catalyst to the economic growth in Southest China. The hotel is situated in one of the city’s tallest buildings with a sky lobby overlooking the city. Operating on the 39th to 56th floor, the hotel has 281 guestrooms with 21 clubrooms and deluxe suites, three distinctive restaurants and banquet facilities, including an 800m² pillarless ballroom. Owned by Shanghai-based Greenland Group, Hualuxe Nanchang High Tech Zone will open as a new landmark for Nanchang.
Meanwhile, Hualuxe Yangjiang City Centre is located in the heart of Yangjiang, a fast developing leisure and business destination in China’s Guangdong Province. With views of Yuanyang Lake, the hotel features 282 deluxe rooms, including 76 club and deluxe suites. The property will also feature the largest pillarless ballroom in the city and a range of restaurants offering local and international cuisine and be the coastal city’s first hotel to be operating as part of an international brand family.
Richard Solomons, Chief Executive Officer at IHG commented: “This is a very important milestone for IHG as we announce the locations of the first two Hualuxe Hotels and Resorts properties in China. The brand was built on over three decades of market insight, experience and leadership in China and epitomises the finest elements of China’s world-renowned hospitality.
“The brand has been well-received in the market since its launch in 2012 and we are on track with our vision of taking it to 100 cities in Greater China over the next 15 to 20 years. The first two hotels, in Nanchang and Yangjiang, are located in China’s heartland and working with our trusted owners, we are confident they will be welcomed by both Chinese and international consumers.”
IHG plans to expand Hualuxe Hotels and Resorts across both Greater China and Internationally. Since the launch of the brand in 2012, IHG has signed 24 hotels into the pipeline in 20 cities across China including Beijing, Shanghai and Chengdu. All hotels are set to open over the next three to five years. Plans are also in place to introduce the brand into key international destinations such as New York and London, to meet the requirements of Chinese travellers.
The acknowledgement of Chinese culture and heritage is woven into every detail of the luxury brand, with particular emphasis on Chinese values of etiquette, rejuvenation in nature, recognition of status and enabling space.
