Hotel Per La to occupy former NoMad LA site
Hotel Per La Los Angeles – a new lifestyle property at 649 South Olive Street – has opened at the former site of the NoMad Hotel. A member of Preferred Hotels & Resorts, the 12-storey property comprises 241 rooms, a 10,000ft² event space, a rooftop bar and pool, and a ground-floor café and restaurant launching in September.
The existing ownership has partnered with HN Capital Partners to invest in the repositioning and reopening of the landmark hotel, while Denver-based Sage Hospitality Group was selected as the operations partner, overseeing management of the site along with the various food and beverage concepts on offer throughout.
Located in the Giannini Building, the former Bank of Italy home originally built in 1922, the reimagined property will retain the signature features of the previous hotel, while enhancing the guest experience. HN Capital Partners has collaborated with Sage Studio to revamp and expand the guest offerings, introducing new food and beverage concepts that highlight community-driven dining experiences, and working closely with local Los Angeles-based creative partners to bring a new hospitality space to the neighbourhood.
”HNCP is excited to work with the existing ownership group and Sage to rebrand and relaunch this unique property. Since our founding, we have had a focus on creating unique luxury and service experiences in lifestyle hotels we acquire or develop, with a keen eye on changing consumer preferences. This hotel is directly within that strategy,” says Vipin Nambiar, Founder and Managing Partner of HNCP. “This acquisition is also special in that we were able to welcome Jeremy Selman to our team as a partner to help execute this investment with me. Jeremy is a true hotelier and has had a long and successful tenure in hospitality. He also has a deep understanding of this hotel given his prior role at Sydell. We look forward to welcoming guests.”
Walter Isenberg, President and CEO of Sage Hospitality Group, comments: “We are truly honoured to welcome this iconic hotel to the Sage Hospitality Group family, as it represents the type of luxury lifestyle property we plan to strategically add to our portfolio in the coming years. This hotel marks a new evolution for our organisation as we work to become the undisputed lifestyle hospitality company in the nation.”
