Hilton Worldwide launches Canopy
Hilton Worldwide has announced its long-awaited entry into the lifestyle market with the launch of Canopy by Hilton.
Focused around the mindset of today’s leisure and business travellers, Canopy by Hilton will develop properties slated to open in urban neighbourhoods worldwide in 2015.
“Built on extensive market research, our highly anticipated Canopy by Hilton brand delivers a fresh approach to hospitality and the guest experience,” comments Christopher J. Nassetta, President and CEO of Hilton Worldwide. “We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand. We identified the need to take the emphasis off of capital-intensive design and deliver exactly what the target consumer desires: an energising, comfortable stay with more included value.”
The brand represents a new hotel concept with high growth potential, a clearly defined guest offering and a sustainable business model. Each will be individually designed meaning no two Canopy hotels will be the same.
John T.A. Vanderslice, Global Head, Luxury & Lifestyle Brands, Hilton Worldwide adds: “We’ve launched a brand that is all about the mindset of today’s traveller and creating a positive stay. Canopy is the energising new hotel in the neighbourhood offering simple, guest-directed service, thoughtful local choices, and comfortable spaces, so guests simply feel better going forward.”
The hotels will offer local design, food and art with warm and inviting guestrooms, as well as Wi-Fi and an artisanal breakfast.
Canopy by Hilton will develop through newbuild and conversion projects. It has 11 signed letters of intent to open in the following neighbourhoods:
- Canopy Portland | Pearl District
- Canopy London | Neighbourhood to be announced
- Canopy Miami | Brickell
- Canopy Washington, D.C. | Bethesda North
- Canopy San Diego | Gaslamp Quarter
- Canopy Nashville | Downtown
- Canopy Savannah | Historic District
- Canopy Indianapolis | City Centre
- Canopy Charlotte | Uptown
- Canopy Oklahoma City | Bricktown
- Canopy Ithaca | The Commons
