Faraway – a new lifestyle brand owned by Blue Flag Partners and co-operated by Life House Hotels – will open its first property in June 2021, bringing 62 keys and a 140-seat restaurant and bar to Nantucket.
Located on India Street at the heart of the island, Faraway Nantucket is centred around an indoor/outdoor restaurant with a cafe, bar, lounge and outdoor patio, which act as an oasis from the busy streets of its historic, cobblestone downtown. The hotel will also offer bicycles, in-room maps/guides and insider tips of the best attractions that the isle has to offer, from its ferry landing to its shops, restaurants and bars.
“Faraway has always reflected what we thought was lacking from the hotel scene in one of our favourite places in the world – Nantucket. It’s a bit of revelry tucked into a historic and refined collection of buildings. It’s like what we imagined might have happened back in the 1920s in American novelist Gertrude Stein’s living room in Paris, but on an island,” says Jason Brown, Partner at Blue Flag Partners.
“We drew inspiration from a story we created of a woman who grew up on Nantucket, stole away on a ship in her teens and then arrived back on the island decades later with her own ship, a pile of treasure and stories to tell. We loved the idea of designing a space that felt as if she bought this old collection of houses in the centre of it all, dropped her belongings – collected over the years on her rum and spice routes – and opened her eclectic residence to those looking for a bit of fun, a bit of inspiration and, always, a good laugh.”
Faraway focuses on the redevelopment of existing “urban core” properties, fusing locally rooted design with a hospitality offering that caters to those young at heart. Its debut outpost reinforces Blue Flag’s partnership with Life House and marks the real estate firm’s first collaboration with branding firm, LMNOP.
Bryan Dunn, Head of Growth at Life House, comments: “We have enjoyed working with Blue Flag to manifest their vision for a locally-rooted lifestyle hospitality experience in the heart of Nantucket.”
