Ennismore Design Studio rebrands as AIME Studios

Ennismore has launched AIME Studios, a specialist 30-strong team of interior and graphic designers responsible for creating globally renowned brands and spaces including Gleneagles, The Hoxton, SO/, TRIBE and Working From_.

Formerly known as Ennismore Design Studio, AIME Studios has expanded to also include graphic design, making it unique to Ennismore and grounded in developing and bringing brands to life across the collective. Since 2017, AIME Studios has worked across 12 brands and 22 properties, designing 2,865 hotel rooms, 30 restaurants and bars and 17 meeting and event spaces.

The team has a demonstrated history of designing award-winning hospitality spaces, receiving industry-acclaim, including The London Design Awards in 2017 and AHEAD Awards in 2018 for Gleneagles, and was shortlisted for the AHEAD Awards 2021 for The Hoxton, Holborn. Most recently AIME Studios was shortlisted in two AHEAD Award 2022 categories for Gleneagles Townhouse and The Hoxton, Poblenou, for Best Hotel Conversion and in the Best Hotel Renovation & Restoration categories respectively.

Always designing with the guest experience front of mind, AIME Studios services includes Interior Design – creating environments that flourish functionally and inspire creativity, and Graphic & Identity Design – making every guest touchpoint count.

“I’ve had the privilege of having an in-house design and creative team ever since I started Ennismore over 10 years ago and it’s fantastic to see AIME Studios today, playing a vital part in what sets us apart, creating authentic and inspiring hotels for both locals and international guests,” says Sharan Pasricha, Founder & Co-CEO of Ennismore. “Our designers have been integral to building our brands, ensuring each hotel remains true to the original brand vision. Testament to their incredible work are the multiple award nominations and wins including the likes of the Hotel Design Awards, the London Design Awards, AHEAD Awards and most recently winning the public vote for the Dezeen Awards for The Hoxton, Poblenou.”

The AIME Studios team, with decades of combined experience in hospitality design, is headed-up by Charlie North, VP of Interior Design, and Alex Prior, Design Director, Graphics. North has over 16 years of experience in interior design, having previously worked at David Collins Studio and Martin Brudnizki Design Studio. Prior meanwhile has over 12 years’ experience in Graphic Design, with a background across photography, publishing, and branding agencies, he established and created the multidisciplinary graphic design studio in Ennismore from its infancy and now leads his team covering brand concept and identity, digital design, print design, art direction, and photography and production.

AIME Studios is one of Ennismore’s four specialised in-house studios, driving creativity and innovation, obsessing every guest touch point. They include Carte Blanched – a fully integrated food and beverage studio delivering new and extraordinary culinary experiences; Staymore – a Digital Product & Tech Innovation lab; Partnership Studio – building global brand and activation partnerships, and AIME Studios.