Dream Hotel to anchor new Frisco mixed-use development

Dream Hotel Group has unveiled plans to open Dream Frisco, a boutique 200-key hotel forming part of the new Firefly Park mixed-use development in the historic town of Frisco, Texas.

Led by Texas-based real estate and investment company Wilks Development, with masterplan design by UN Studio in collaboration with Sasaki Architects, Dream Frisco will feature an expansive rooftop pool deck and bar, state-of-the-art fitness centre, and four dynamic food and beverage offerings, including a signature restaurant, nightclub, social club and lobby bar.

Located at the nexus of US Highway 380 and the Dallas North Tollway, Dream Frisco will be the hospitality centrepiece of the new 230-acre Firefly Park and is expected to open its doors in 2026.

“Frisco is one of the fastest growing markets in Texas and the ideal destination to expand our Dream brand in the Lone Star State,” explains Dream Hotel Group CEO Jay Stein. “We are fortunate to collaborate with visionary developers like Wilks Development who share our same big dreams and bold ambitions to grow and develop our brand in new and emerging markets across the country.”

Kyle Wilks, President of Wilks Development, adds: “The new Dream Hotel in Frisco will provide a hospitality experience unlike any other in the market today and will bring the vibrancy and entertainment of Firefly Park to a whole new level.”

Dream Frisco will anchor the highly anticipated Firefly Park development that includes 4.75 million square feet of commercial office space, 2,200 luxury residential mid- and high-rise units along with town homes, multiple food and beverage offerings, as well as 380,000 square feet of high-end retail space, a planned music hall and outdoor amphitheatre. Scheduled to break ground in 2023, the visionary project will be nestled among 230 acres of untouched Texas countryside.

One of the fastest growing cities in the United States, Frisco, Texas originated as a hospitable stop for pioneer travellers along the Shawnee/Preston Trail and subsequent St. Louis-San Francisco Railway, from which the town gets its name. Once a thriving agricultural centre, Frisco continues to grow today, offering visitors retail, restaurants, live entertainment and sporting venues, including headquarters for the Dallas Cowboys and PGA of America.

The announcement follows the recent signings of Dream Miami, Dream Louisville, Dream Oklahoma City, and Unscripted Oklahoma City, making Dream Frisco the fifth new hotel deal signed by Dream Hotel Group in less than five months, and signals another exciting milestone in the continued growth and evolution of the company and its portfolio of lifestyle brands.