Following the launch of The Goodtime Hotel in Miami last year, Groot Hospitality founder David Grutman and singer/songwriter Pharrell Williams are set to continue their 50/50 partnership with Somewhere Else – a luxury resort in the Bahamas, slated to open in 2024.

Situated adjacent to Atlantis Paradise Island and taking over the current site of The Beach, the property will blend Grutman’s hospitality know-how with Williams’ genre-spanning artistry.

“Somewhere Else is going to be a one-of-a-kind resort,” says Grutman. “Not only will it offer a major extension of the unforgettable and high energy experiences we deliver with Groot Hospitality, but also a clear focus on nature and restorative elements. We’ll have something for everyone, yet Pharrell and I are making sure the development is unlike anywhere else.”

Designed in a tropical modernist style by Shawn Sullivan, Partner at Rockwell Group, Somewhere Else will comprise over 400 guestrooms and suites, several F&B spaces, landscaped grounds and beach access. Multiple pools, recreation areas and live entertainment complete the experience, while guests will also be within easy reach of Atlantis’ amenities.

“Teaming up with David and Pharrell to further evolve the resort is an endeavour we are proud to be embarking upon this year,” explains Audrey Oswell, President and Managing Director of Atlantis Paradise Island. “We can’t wait to share the Somewhere Else experience with new and returning guests, which will be amplified by our culture and warm Bahamian hospitality.”

Atlantis Paradise Island is home to five properties, including The Royal with its iconic towers; family-friendly resort The Coral; The Reef, which comprises a series of residential-style studios; all-suite hotel The Cove; and Harborside Resort with its water-side villas. Across the development, programming connects guests to the history, people, cuisine and festivities of the Bahamas, while underscoring critical marine life and environmental sustainability efforts.