Located on Prinses Irenestraat in Amsterdam’s financial district, the new hotel focuses on where today’s mobile citizens want and need to go… just like the first CitizenM at Schiphol airport which opened in June 2008. The company’s guiding philosophy, ‘affordable luxury for the people’ is as strong a maxim here as it is in the original hotel.

The 215 guestrooms include wall-to-wall windows, power rain showers, king-size beds, and the high-tech design features that mobile citizens have become accustomed to. From mood lighting to in-room music, free movies-on-demand to the alarm clock, everything in the room is programmable with just one device: the touchscreen Mood Pad, exclusively developed by technology partner Philips.

Designed by Dutch architectural firm Concrete, the rooms are prefabricated offsite in a special factory, then stacked on the pre-built ground floor. This innovative construction process reduces environmental impact as well as saving costs. In addition, LED lighting systems by Philips conserve energy, and the only paper in the hotel is the slip a guest gets with their room number on. Everything else is digital such as the touch-screen check-in and check-out terminals.

Art features prominently throughout the new hotel with a large beach image by Dutch artist Elspeth Diederix decorating the façade, and an Andy Warhol masterpiece on the ground floor.

CitizenM is currently rolling out the brand which will soon reach beyond Dutch borders and into other urban environments.

www.citizenm.com
www.concreteamsterdam.nl