Dutch operator CitizenM has announced the opening of CitizenM Washington DC NoMa, its second property in the US capital.
Visitors can expect the same design, art, technology and comfort seen throughout CitizenM’s portfolio. Each property is designed by longstanding architecture partner Concrete, offering a streamlined, luxury experience – including high-tech amenities, cleverly designed guestrooms and spacious living areas filled with contemporary art and furnishings such as Vitra, CitizenM’s furniture partner. The property also features three societyM meeting rooms, available for half- and full-day hires to both guests and the public.
To give the new 296-room hotel a sense of place, CitizenM commissioned DC native Hannah Whitaker to create an art installation – titled Circulations – that wraps around the facade. The mural features a female naturalistic presence that seems at odds with the pictures’ stark techno-futurism. Whitaker achieved the effects by carefully staging each shot of the same female subject in silhouette. She cites the imperfections in her work and evidence of its handmade construction, as highlighting “the generative potential of human error in the face of digital automation.” Whitaker’s creative flair continues inside with a scheme named Vibrations, while in the guestrooms, works are by notable and rising local artists such as Andy Yonder, Charles Jean Pierre, Melvin Nesbitt, Nekisha Durrett and Tim Doud.
“We’re thrilled to be part of NoMa’s growth,” says Chief Marketing Officer Robin Chadha. “With a curated selection of artwork by local Washington-based artists and our proximity to the best the city has to offer in terms of galleries, museums, boutiques, restaurants and bars, we’re excited to be able to provide guests and visitors alike with an unparalleled and culturally robust experience both in and out of the hotel.”
CitizenM’s philosophy of “affordable luxury” is best experienced in the guestrooms, which are smartly furnished to cater for the mobile citizen. All feature king-size, wall-to-wall beds; an LED/LCD widescreen TV with streaming options via free super-fast Wi-Fi; and a powerful rain shower. The rooms’ ambiance is fully controlled by an iPad – the blinds, the TV, even the lights with changeable colours – or via the CitizenM app.
In July 2022, the brand also launched citizens of the world — a global content series to celebrate the creative and diverse communities in each of the cities where it is present. Spotlighting citizens across five pillars: art, business, culture, fashion, and party, the series will showcase the people who embody and represent their cities and connect across borders.
With CitizenM Washington DC NoMa, the group is continuing its ambitious rollout, aiming to reach 40 operational properties globally by 2024. The brand has additional sites under development in Miami, Chicago and Austin, and will have 30 hotels open by the end of the year.
