Cheval Collection has launched a new urban lifestyle serviced apartment brand, MY Locanda, signing a joint venture with real estate developer Chris Stewart Group to open the first property in Glasgow in Q1 2024.

Operating by Cheval Collection, the 168-key development will be located adjacent to Glasgow City Chambers on George Square. Guests, business and leisure travellers, and longer-term residents will be able to choose from a range of apartments including 104 studios, 62 one-bed apartments, and two one-bedroom suites.

“MY Locanda will be a superb addition to our Love Loan development,” says Chris Stewart, CEO of Chris Stewart Group. “Its international outlook and design-led approach will attract both short and long-term residents and matches our vision for the site, which will include high quality retail and F&B brands. Having worked with Cheval in Edinburgh, I’m delighted to continue the relationship with this new venture.”

Mohammed Almarzooqi, Managing Director of Cheval Collection, comments: “In December 2018 we announced our vision to expand beyond key cities in the UK and to take on new management contracts both in the domestic and overseas markets. The launch of our exciting new brand, MY Locanda, demonstrates that vision coming to life, and we are already talking to many developers and investors about future locations.”

Designed by Hoskins Architects in collaboration with the interior design team at 3DReid, the property will be set in the heart of Glasgow’s business district with direct access to the pedestrianised Love Loan development and a short walk from Glasgow Central and Glasgow Queen Street stations, as well as the city’s international finance district. For exhibitions and conferences, it is also a 10-minute drive from the Scottish Event Campus.

MY Locanda was launched as a response to demand for stylish, design-led apartments where people can feel part of the local community. The brand is upscale to upper upscale with service levels customised to the needs of the modern traveller and longer-term resident, all while offering a more affordable price point.

The brand will centre around the accommodation, supported by an F&B offering and a community lounge open to guests and locals. The concept blurs the lines between hotel, serviced apartment and co-living, with a ‘Wall of Curiosity’ allowing residents to borrow and loan items sourced from the surroundings for the stay.

MY Locanda is targeting leisure and business travellers, whether that be solo guests, families or groups of friends looking for an urban base where they can engage with the local scene. Longer stay residents will include students, those relocating for business, or travellers wanting a regular address in the city.