Carlson Rezidor Hotel Group announces the launch of two new global hotel brands
Radisson Red, a “lifestyle select” brand, while Quorvus Collection, a curated collection of luxury hotels, will reflect and respond to the sensibilities of the global traveller while celebrating the culture of each location.
“Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our Ambition 2015 growth strategy,” said Trudy Rautio, president and chief executive officer, Carlson.
“Vision 20/20 aspires to elevate the guest experience with innovations in technology, guest service and beyond. These two brand concepts will illustrate that perfectly. This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision.”
With the introduction of Radisson Red, the hotel group aims to create a new industry category, “Lifestyle Select.” This upscale, select service concept focuses on design and detail, the customer experience, personal interaction, and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.
The Radisson Red focus on technology will include a mobile application that will allow guests to check-in, order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport. Guests will also be able to manage their own personal profile and preferences, such as the environment within their guestroom.
The brand, with a contemporary purpose-driven design focus, will convey an eclectic, modernist aesthetic. From arriving in a gallery, to the bar and deli, to the guest connect spaces, everything will be designed from the customer’s perspective. Every touch point and interaction has been considered and addressed with a list of unique features and options. Radisson Red will launch simultaneously in 2015 in the Americas, Europe, the Middle East, Africa and Asia Pacific.
Quorvus Collection is a new generation of curated luxury, five-star hotels that offer a distinctive experience. Each is individual in style, design, heritage, history and architecture and will be reflective of its location and culture through the Quorvus ”Eidos” – an expression of each hotel’s individualism.
All Quorvus Collection hotels will offer a suite of hallmark services, tailored to fit with guests’ needs. Comprising six core lifestyle elements – Wellness, Replenishment, Style, Inspiration, Entertainment and Connectivity – each will be designed to fulfill the complete needs of guests.
Quorvus Collection has strong growth ambitions within the luxury segment and is expected to announce its first members in Q2 2014. Different by scale, architecture, ambience and design, the future Quorvus portfolio will include historic landmark properties, contemporary residences, classic boutiques and urban retreats.
Carlson Rezidor, whose brands include Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns and Suites by Carlson, aims to have more than 60 Radisson Red hotels and 20 hotels in Quorvus Collection by 2020.
